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ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
This is a unique opportunity to influence the trajectory of GSK Poland’s hematology franchise. The Hematology Product Manager will be a critical enabler for our growing hematology commercial franchise at GSK. This individual will have a passion for hematology/oncology to deliver value to patients, Healthcare Professionals and GSK. This individual will be responsible for creating marketing materials and evolving the GSK hematology story through leadership across cross functional teams.
задачи
Drive the development, execution, and continuous optimization of marketing strategies and global integrated campaigns for GSK’s hemato-oncology portfolio, ensuring alignment with both global and local objectives.
Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
Create, adapt, and update promotional materials that reflect brand messaging while ensuring compliance with regulatory and legal standards.
Conduct in-depth market research and competitor analysis to identify opportunities, trends, and risks.
Deliver actionable insights to shape marketing and sales strategies, leveraging NHF and MOH data, market access intelligence, and collaboration with Analytics teams.
Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
Support sales teams with strategic account management, providing impactful materials, presentations and training to enhance promotion of GSK’s hemato-oncology products.
Monitor the promotional budget, ensuring efficient allocation of resources and reporting on financial performance.
Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
Do the right thing and adhere to all relevant pharmaceutical industry regulations and compliance standards.
требования
Bachelor’s degree in Life Sciences or a related discipline.
At least 3 years of recent marketing experience within hemato-oncology, preferably with direct exposure to Multiple Myeloma, or broader oncology and/or rare disease therapeutic areas.
Strong knowledge of the Polish pharmaceutical landscape, including oncology market dynamics, healthcare system structure, and reimbursement environment.
Fluent in both Polish and English, with excellent verbal and written communication skills.
Excellent communication skills for interfacing with all levels within the company, as well as external experts
Self-starter driven to leave a lasting positive impact on the healthcare system and patients, regardless of barriers
Persuasive individual able to influence and willing to challenge status quo, both internally and externally
Innovative, agile and fearless team collaborator
Strategic thinker who focusing on impact
Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
Advanced in project management and driving accountability
условия
A career in one of the world's leading medical companies.
Employment contract.
Company car.
Attractive reward package (annual bonus and awards for outstanding performance, recognition awards for additional achievements and commitment, holiday allowance).
Life insurance and pension plan.
Private medical package with additional preventive healthcare benefits for employees and eligible persons.
Sports card (Multisport).
Development opportunities within the role and company structure.
Personalized learning approach (internal training, mentoring, access to online training platforms and external training).