product manager for a mobile-first B2C marketplace
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312 445 ₽
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О рекламодателе
ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
The company operates a mobile-first B2C marketplace for professional networking and job opportunities, connecting candidates with employers. The product focuses on meaningful professional connections, job discovery, and direct employer-candidate communication.
задачи
Own business-account activation from registration through the first meaningful action and payment;
Map the business-account onboarding journey, identify drop-offs, and redesign steps using in-product guides, templates, and empty states to improve time-to-value;
Run 2–4 experiments per month, maintain a prioritized hypothesis backlog using ICE/RICE, document results, and make ship/kill decisions;
Keep B2B events and funnels clean, build the activation dashboard, analyze cohorts, and pull data independently;
Conduct 4–8 customer interviews per month with SMB clients across the US and EU, and review sales call recordings;
Define PQLs and the product-to-sales handoff, and feed sales feedback into the backlog;
Work with the Intch Sales PM on monetization, including paywalls, packaging, pricing, and trial mechanics;
Build lifecycle communications across email, push, and in-app channels to guide business accounts to first value;
Set the quarterly growth roadmap and defend priorities to stakeholders.
требования
6+ Years of product experience, including 3+ years specifically in growth or monetization (activation, conversion, or retention), not just feature delivery;
B2B SaaS or marketplace experience with a self-serve funnel and a sales team (hybrid PLG + sales-led);
A case with real numbers showing activation or conversion personally improved, including the baseline, actions, and result;
Ability to pull data independently; no dedicated analyst is available;
Hands-on A/B testing experience, including test design, sample sizing, results analysis, and ship/kill decisions;
Experience in the US and/or EU market and SMB segment;
English C1+;
Comfortable working as an IC with no direct reports and influencing through existing teams;
Nice to have: two-sided marketplace or MarTech/HR-tech background, launching monetization from scratch, AI/LLM in product, growth engineering, hands-on lifecycle marketing, experience at a pre-seed/seed/Series A company with few resources and no ready process, PQL scoring and lead routing from self-serve into sales.