Product manager awareness & acquisition in fintech

As Product Manager Awareness & Lead Acquisition West, you own the awareness and lead-generation journey across the Netherlands, Belgium, France, Finland and our .com domain. You translate our global segmentation and targeting approach into market plans and customer-facing campaigns, and turn that into a roadmap your squad can deliver against. You’ll work closely with the East team for one consistent marketing approach, and with Client Acquisition on lead handover through to conversion.

• Define a multi-quarter vision for Awareness & Lead Acquisition in the West markets.
• Adapt LYNX’s global STP approach into market-specific plans, strategies and tactics.
• Own and prioritise a living roadmap for acquisition capabilities.
• Drive initiatives from discovery through implementation.
• Analyse customer behaviour, campaign performance and competitor activity.
• Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate, ROMI and estimated CLV.
• Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements.

• 3–5 years in product management with proven, measurable business outcomes.
• Strong experience with digital and brand marketing, acquisition funnels and customer research.
• Data-driven mindset: marketing analytics, KPI management, self-serve BI or SQL.
• Strong stakeholder management across Marketing, Engineering, Sales and Operations.
• Experience operating in regulated contexts (privacy, security, KYC/AML/MiFID).
• Fluent English and Dutch, spoken and written.
• Будет плюсом: Experience within fintech, brokerage or financial services; Deep SEO, SEA and paid-media expertise; Experience with CRM, marketing automation and attribution modelling

• A competitive salary based on experience.
• Flexible working hours at our office in the heart of the city.
• A fixed 13th-month salary.
• Pension scheme for NL/DE/BE.
• Travel expense reimbursement.
• An annual training budget of €2,000, freely allocated to your professional development.
• Team outings, social drinks, and an annual weekend trip with the entire team.