Product Manager, Ancillaries

Are you commercially driven and motivated by turning customer insights into products and services that create real value? We are looking for a Product Manager, Ancillaries to develop and grow our product and services portfolio across the customer journey, balancing customer experience with sustainable and profitable revenue growth.

As Product Manager, Ancillaries, you will be part of the Product, Ancillaries & Inflight Services team within our Commercial Department. The position is based in Copenhagen with the possibility of hybrid working.

You will be responsible for developing, optimizing, and growing our ancillary product and services portfolio. This includes both identifying new commercial opportunities and continuously developing our existing products and services to ensure they remain relevant, attractive, and commercially successful.

You will play a key role in strengthening our customer value proposition and driving profitable growth.

The portfolio includes products and services such as seats, baggage, lounges, fast track, and our Inflight Shop. You will work closely with colleagues across Customer Experience, Crew, Tour Operations, and other commercial functions, as well as with external partners.

• Develop and optimize our ancillary products and services, including seats, baggage, lounges, fast track, and the Inflight Shop.
• Continuously improve existing solutions to ensure they remain relevant, attractive, and commercially successful.
• Identify new product, service, and revenue opportunities based on customer insights, performance data, market developments, and industry trends.
• Lead new concepts from idea to launch, working across relevant functions and stakeholder groups.
• Use BI reporting and performance metrics to evaluate profitability, identify opportunities, and support commercial decisions.
• Drive the development of our ancillary offering across relevant sales channels in close collaboration with Tour Operations and other key stakeholders.
• Manage and develop relationships with external providers and commercial partners.

You have a strong commercial mindset and experience working with products, revenue, or commercial development. You understand how to connect customer needs, data, and business opportunities, and you are motivated by turning insights into products and initiatives that create measurable value.

Must haves:

We are looking for someone who is curious, proactive, and commercially minded. You naturally look for opportunities to improve products and create profitable growth, while keeping the customer experience in focus.

You work analytically and use data to guide decisions, but you are equally comfortable collaborating with different stakeholders and turning analysis into action. You are structured, results-oriented, and willing to challenge existing ways of working when you see an opportunity to create a better outcome. Personal qualities are important to us.

We offer an exciting and developing environment where you get the opportunity for an internal career. We have a high level of employee engagement, which is shown year after year in our internal employee survey. We love our job and welcome you on board our journey in the Nordic Leisure Travel Group!

Other information

Deadline for applying: 1st. of November

Start: After agreement, preferably January 2027

Contact: If you have any questions regarding the position, please contact Tobias Ögren, Head of Product, Ancillaries & Inflight Services: tobias.ogren@sunclass.dk

You will be employed by a Danish airline which means you have to go through a security background check by the Danish police.

We’re looking forward to your application!