Product Manager

Wörwag Pharma GmbH & Co. KG is a family-owned international pharmaceutical company specializing in the development and marketing of biofactor-based preparations available exclusively in pharmacies. Its portfolio includes prescription drugs, OTC products, and supplements focused on diabetic comorbidities, neurological and musculoskeletal conditions, and immune system support.

• Develop and execute brand strategies aligned with business objectives;
• Prepare annual marketing plans and long-term brand development plans;
• Manage the complete product lifecycle for assigned brands;
• Develop and maintain the product roadmap for the assigned OTC portfolio;
• Communicate the product roadmap across cross-functional teams and ensure successful execution;
• Define brand positioning and value proposition for assigned brands;
• Identify portfolio growth opportunities and recommend new product launches;
• Monitor brand performance and implement corrective actions where required;
• Develop and execute integrated marketing campaigns;
• Prepare promotional plans and marketing materials;
• Manage marketing activities according to approved timelines and budgets;
• Monitor brand performance, profitability, and marketing ROI;
• Support Product P&L management and recommend actions to maximize business performance;
• Manage relationships with external marketing, digital, and media agencies;
• Ensure promotional activities comply with internal procedures and applicable regulations;
• Prepare business cases for new product opportunities and portfolio expansion;
• Plan and coordinate participation in scientific meetings, congresses, educational events, and promotional activities;
• Develop and implement digital marketing strategies for assigned brands;
• Plan and manage digital and media campaigns across relevant channels;
• Collaborate with digital, creative, and media agencies;
• Monitor campaign performance using relevant KPIs and optimize activities accordingly;
• Identify and implement innovative digital marketing initiatives;
• Monitor digital performance metrics and consumer engagement across digital channels;
• Identify opportunities to strengthen consumer engagement and brand awareness through digital channels;
• Monitor market trends, consumer behavior, relevant clinical evidence, and the competitive landscape;
• Conduct market assessments and SWOT analyses;
• Monitor sales performance, market share, and business KPIs;
• Prepare sales forecasts and business recommendations based on market data;
• Collect and analyze customer, healthcare professional, and market insights to optimize brand strategy;
• Work closely with Sales Managers and Field Force to ensure effective execution of marketing initiatives;
• Develop sales tools and promotional materials;
• Deliver product and campaign training to the Sales Team;
• Participate in field visits to understand customer needs and market opportunities;
• Provide continuous product and marketing training to Sales teams and support onboarding of new employees;
• Ensure alignment between marketing strategy and field execution;
• Collaborate with Medical, Regulatory Affairs, Supply Chain, Finance, and Sales departments;
• Participate in Brand Review Meetings and Business Reviews;
• Support cross-functional projects related to portfolio development and product launches.

• University degree in Pharmacy, Medicine, or Dentistry;
• At least 5 years of Product Management experience in the pharmaceutical industry;
• At least 5 years of experience managing OTC products;
• Proven experience developing and implementing marketing strategies for OTC brands;
• Nice to have: multi-country or regional portfolio management experience, experience in multinational pharmaceutical companies, product launch experience, experience with hepatoprotective products, experience with prescription products or Medical Marketing.

• No conditions specified