Product Manager

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Product Manager to join our Monetization & Experiences Product Area in our Stockholm office – are you ready to hit play on an exciting career change?

We’re looking for a commercially minded and experienced Product Manager to lead a team focused on advertising growth, monetization and new revenue opportunities within our streaming business.

You’ll own the product direction and roadmap for Viaplay’s advertising platform and monetization capabilities, connecting customer needs, commercial opportunities and technical platform development.

The mission covers both customer-facing advertising experiences and the capabilities behind them, including ad delivery, formats, audience and consent, measurement, reporting, and partner integrations.

You’ll join a dedicated cross-functional development team, including engineers and an Engineering Manager and ad-tech specialists. And also partner with other Product Managers, collaborate across Design, User Research, Data, Analytics, Ad Sales, Ad Operations, CRM and our local markets.

Together, you’ll build solutions that create value for our customers, deliver measurable commercial impact and scale across Viaplay’s markets and platforms.

• Own and evolve the product vision, strategy and roadmap for Viaplay’s advertising platform and monetization capabilities
• Identify and prioritize opportunities based on customer insight, behavioural data, commercial potential, and technical feasibility
• Make clear trade-offs between short-term commercial opportunities and long-term platform development
• Lead initiatives end-to-end, from discovery and opportunity assessment through delivery, evaluation and iteration
• Develop business cases that connect customer value, revenue potential, technical investment, and expected outcomes
• Partner with Design and User Research to shape advertising experiences that balance commercial impact with customer value
• Work closely with engineers and ad-tech specialists to translate opportunities and constraints into scalable solutions
• Define success metrics and use data to evaluate performance, guide investment decisions, and improve outcomes
• Create alignment and momentum across Product, Technology, Data, Commercial teams and local markets

We understand that candidates may feel more confident in some areas than others, and we keep an open mind throughout our recruitment process. To thrive in this role, we believe you’ll bring strong Product Management experience and a track record of owning complex products or platform capabilities from strategy through delivery.

Successful candidates also meet all or some of the following:

Digital Advertising and Ad-Tech

Revenue and Monetization

Measurement and Analytics

Product Leadership and Stakeholder Complexity

We believe the right person is

You’re someone who creates direction and momentum rather than waiting for perfect conditions.

You’re likely to be:

Most importantly, you’re excited by the opportunity to build something new and help shape the future of advertising and monetisation in a digital media business.

Hit play today

If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position.

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.