Lingokids is an entertainment platform for young children that creates ad-free, KidSAFE-certified games and content in-house. It serves 20 million children monthly and aims to become a leading entertainment destination for kids.
content marketing manager for kids’ entertainment
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описание
задачи
- Run the content portfolio, deciding which games and content to greenlight, extend, scale, or retire based on their contribution to paid subscriber retention
- Set success criteria for new content before launch and at each subsequent review, including early engagement, repeat play, and engaged-user retention
- Own content’s contribution to paid retention as the team’s primary KPI, defining and defending leading indicators
- Lead releases and live operations, owning the weekly release cadence and content calendar, including when content ships, how it is packaged, sliced, and sequenced, and who sees what and when
- Build a steady pipeline of tests for launches, packaging, and content surfacing, with clear rules for what is worth shipping
- Shape how the app presents content by working with Product and Design on in-app surfaces, discovery, and features; define content recommendation goals with the Director of Personalization
- Give leadership a clear view of content performance and recommend next steps
- Work with the Product/Content & Engagement analytics team, building on company-level metric definitions and content-value measurement without duplicating them
- Work with Growth on shared in-app surfaces, owning the Studios side
требования
- Have owned game or content performance as the accountable PM, GM, or live-ops lead in a games business, with accountability for a delivered KPI
- Have made data-based greenlight, scale, and kill decisions and be able to discuss decisions that were wrong
- Understand retention curves, cohorts, engagement and session metrics, and renewals; know what influences them and how to distinguish signal from noise
- Be able to obtain answers hands-on using SQL, Amplitude, or equivalent, and brief analysts on further analysis
- Have run a release cadence, content calendar, or live-events pipeline
- Take a commercial, data-driven approach while respecting creative work and using targets rather than taste
- Have led a small team and built a function from a partial starting point
- Be fluent in English, with clear spoken and written communication, especially in asynchronous and long-form formats
условия
- Career development budget of up to €2,000 per year for books and training
- Work from home or from the Madrid offices, within a 2-hour difference from Spain (GMT+1)
- Stock options
- Home office setup allowance of €400 and €35/month for remote work expenses
- Meal allowance of €60/month on a Cobee card
- Flexible compensation for meal, transport, and childcare expenses through Cobee, integrated into payroll
- Private health coverage at exclusive rates through Adeslas, deducted from payroll
- Free Spanish and English language classes
- Visa sponsorship for working in the EU, with the process handled and costs covered
- Company gatherings and off-sites in different parts of Spain
навыки
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