product designer for customer engagement

HelloFresh operates a subscription-based, direct-to-consumer food business offering meal kits, ready-to-eat meals, pet food, and premium meat and seafood. Its HelloTech organisation builds the digital products, shared platforms, and data-driven systems that support the end-to-end food experience for millions of customers across international markets.

• Lead the end-to-end design of high-impact UX experiences across loyalty, rewards, referrals, discovery, cooking, and other engagement mechanics;
• Design experiences that encourage customers to return, participate, explore, share, and gain more value over time;
• Translate complex customer and business problems into simple, motivating, and relevant experiences that drive engagement, retention, lifetime value, and referral-driven acquisition;
• Shape product direction across the customer lifecycle with Product, Engineering, Data, Research, Marketing, CRM, and Content Design;
• Connect customer needs, behavioural insights, commercial goals, and emerging technology into coherent product directions;
• Balance long-term vision with tactical improvements that generate measurable impact;
• Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments;
• Translate customer behaviour and business signals into actionable design opportunities;
• Explore how rewards, incentives, personalization, and social sharing influence customer motivation and behaviour;
• Integrate AI into discovery, research synthesis, ideation, prototyping, and design-to-code workflows;
• Explore AI-native engagement experiences involving personalization, recommendations, adaptive experiences, and conversational interactions;
• Apply design judgment to AI-generated outputs;
• Create polished, intuitive experiences with strong visual hierarchy, interaction design, motion, micro-interactions, content, and usability;
• Improve the quality and coherence of Engagement experiences;
• Contribute patterns, practices, and examples that help other designers deliver stronger work;
• Give and seek thoughtful critique;
• Create reusable patterns and modular experiences that scale across journeys, brands, markets, and customer segments;
• Partner with design system teams and contribute Engagement-specific patterns;
• Reduce design debt and fragmentation while enabling faster experimentation;
• Guide cross-functional partners through ambiguity and trade-offs;
• Build alignment through clear communication, evidence, and design rationale;
• Support other designers through critique, collaboration, and knowledge sharing.

• 4–6+ Years of product design experience, with scope, complexity, and impact valued over years alone;
• Strong portfolio demonstrating end-to-end ownership of complex consumer experiences through shipped outcomes and learning;
• Experience independently navigating ambiguous problems, making design decisions, and influencing product direction;
• Strong experience designing B2C consumer products;
• Understanding of customer motivation, frequency, habit formation, retention, and advocacy;
• Deep understanding of experimentation and the ability to translate behavioural data, customer insights, and business metrics into design opportunities;
• Ability to balance commercial outcomes with customer value, trust, and long-term relationship quality;
• Strong expertise in interaction and visual design, including hierarchy, information architecture, responsive behaviour, motion, and micro-interactions;
• Ability to simplify complex experiences and explain what makes an experience effective;
• Regular use of AI across discovery, synthesis, ideation, prototyping, or execution;
• Comfort with Figma AI, Claude, Claude Code, Gemini, or similar technologies;
• Experience creating reusable patterns or modular solutions across journeys, customer contexts, brands, or markets;
• Ability to navigate ambiguity, challenge assumptions, identify opportunities, and establish direction independently;
• Ability to build alignment across disciplines without formal authority;
• Ability to communicate complex problems, customer insights, hypotheses, trade-offs, and business rationale clearly;
• Nice to have: experience with e-commerce, subscription, marketplace, loyalty, social, content, or other high-frequency digital experiences.

• Access to workspace at Warsaw Centre Point with showers, breakout zones, outdoor space, cycle parking, coffee, soft drinks, and fruit;
• Collaboration with international HelloTech teams and experienced engineering and product partners;
• Opportunity to work on systems supporting 6+ million customers and complex supply chain operations;
• Opportunity to influence architecture, design, quality, and ways of working in an autonomous product-led setup;
• Opportunity to drive decisions from problem definition to production and improve long-term scalability.