product designer for an educational project

Jack Westin is a medical college admissions test (MCAT) preparation company that creates free practice materials and supports students preparing for the MCAT.

• Design end-to-end experiences across Jack Westin's marketing site, from the first ad click through to a completed purchase or booked advisory call;
• Research the market and customers using analytics, support tickets, student interviews, and competitive analysis;
• Establish a premium and consistent visual language across the site;
• Design experiences for an American audience of primarily US-based pre-med students;
• Build and maintain a documented marketing design system for the WordPress developer and graphic designer;
• Collaborate with the copywriter on headlines, labels, microcopy, and form copy;
• Fix conversion problems such as inconsistent CTAs, an over-long booking form, and underperforming high-traffic pages;
• Propose and review A/B tests with the performance marketer and iterate based on the results;
• Hand off accurate implementation specifications covering states, breakpoints, and edge cases;
• Design blog and editorial templates supporting SEO and the reading experience.

• At least five years of experience designing marketing sites, landing pages, subscription funnels, or e-commerce funnels;
• Premium-quality portfolio with a project suitable for presentation to a top-market client;
• At least one case study showing before-and-after metrics;
• Excellent written and spoken English;
• Strong understanding of a US audience;
• Comfortable using GA4, heatmaps, or session recordings to form independent hypotheses;
• Experience using AI in the design workflow and ability to explain its effective and ineffective applications;
• Ability to learn a new industry quickly and independently;
• Ability to work effectively on a small distributed team;
• Nice to have: experience designing for WordPress or page builder environments, prototyping in code or with AI-assisted build tools, background in education, test prep, or other high-consideration purchase categories, editorial or publication design experience.

• Fully remote position with flexible working arrangements;
• $1,800–$2,500 Per month;
• Contract engagement;
• Opportunity to work on meaningful projects with a professional, collaborative team.