product designer customer engagement

Booking.com operates a software development platform focused on customer engagement, loyalty, membership, and lifecycle experiences.

• Define the long-term design vision and strategy for customer engagement, membership programs, and user value across the product ecosystem;
• Partner with leadership across Product, Engineering, Data, and other business areas to identify growth opportunities, shape investment priorities, and influence multi-year roadmaps;
• Lead design direction for onboarding, benefit delivery, tier structures, personalized incentives, and long-term retention journeys;
• Drive product discovery by framing complex opportunities, mapping customer needs, prototyping future-state concepts, and validating core assumptions;
• Simplify complex behavioral, commercial, and technical requirements into intuitive, elegant, and motivating user experiences;
• Establish measurement and optimization frameworks, evaluate user behavior, run experiments, and maximize business impact with Data teams;
• Define scalable information architecture, interaction models, and cross-platform design patterns for web and native mobile applications;
• Provide design leadership to senior practitioners through mentorship, quality standards, initiative alignment, and systems thinking;
• Integrate modern tools, including AI workflows, into exploration and execution while keeping human-centered design and evidence at the core.

• Strong portfolio demonstrating strategic design leadership and end-to-end ownership of complex, high-impact consumer products with measurable user and business growth;
• Experience operating as a Principal or Staff Product Designer and influencing product strategy across organizational boundaries without direct line authority;
• Deep understanding of customer engagement, retention mechanics, behavioral design, and subscription or membership models at scale;
• Ability to design interconnected user journeys across complex digital ecosystems and multi-sided platforms;
• Deep familiarity with experimentation frameworks, A/B testing, personalization, and lifecycle metrics;
• Strong interaction design and prototyping capabilities, with an eye for motion, micro-interactions, and polished customer touchpoints;
• Exceptional storytelling and stakeholder management skills, including communicating design rationale to senior executive leadership;
• Expertise in modern design workflows, including emerging AI-assisted toolkits.

• Contract role for independent contractors.