Graphics and UI Designer in the Design System team

As a Graphics and UI Designer in the Design System team, you’ll play a key role in evolving and scaling H&M’s brand and UI assets in our customer-facing design system across app and web. You will help create a cohesive visual language that strengthens H&M brand expression while enabling product teams to deliver high-quality experiences efficiently and consistently.

This is a role for someone with exceptional UI craft combined with strong systems thinking. You understand that great design systems are more than components and documentation — they are the foundation that brings coherence, quality and brand differentiation across every digital touchpoint.

You’ll work at the intersection of brand, design and technology, translating design principles and brand identity into scalable foundations, tokens, components and guidelines that work seamlessly across iOS, Android and web. You have a sharp eye for visual detail, understand what elevates a digital experience and can balance aesthetic excellence with platform-specific best practices.

Please note that the role is based in Stockholm, Sweden, with an expectation of being onsite at least 4 days per week.

Relocation support is not provided for international moves.

You will join the Digital Product Design organisation at H&M and become part of the Design System Product team.

You’ll work closely with experience designers, design leads, engineers and product teams across app and web. You will collaborate with colleagues in Design, Product, Engineering and Brand to ensure H&M delivers a consistent, high-quality customer experience across all digital touchpoints.

You will also act as a trusted UI expert and partner to the wider customer-facing design community, helping teams make informed decisions about visual design, interaction patterns and brand expression.

We are looking for people with either a design agency or industry background:

Extra consideration will be given to candidates who have:

And people who are:

Additional Information

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are thousands of passionate and talented colleagues united by a shared culture and strong values. Together, we aim to use our scale and knowledge to push the industry towards a more inclusive and sustainable future.

Here, you are encouraged to be yourself, experiment, and grow — and as you flourish, so do we.

JOIN US

Our uniqueness comes from our inclusive and collaborative culture, our strong values, and the growth opportunities we create. But most of all, it’s our people who make us who we are.

Take the next step in your career — the journey starts here.

Please attach your CV in English together with your portfolio — no cover letter is needed.

We are committed to a fair, equitable recruitment process based on competency, so we kindly ask you not to attach a cover letter.