Web & app analyst in digital advertising

At Allformance, we are passionate about helping businesses grow through smart, creative, and data-driven advertising solutions. As a key partner for platforms like TikTok, Google, and Snapchat, we work with brands to create impactful campaigns that drive results. We are now looking for a Web & App Analyst who will strengthen our service analytics team (GA4 & GA360, Firebase, AppsFlyer) and support sales in GA360 pre-sales activities. We need a professional who combines technical expertise with strong soft skills, capable of communicating with clients and explaining complex concepts in simple terms.

• Create measurement plans and technical documentation, helping clients translate business objectives into clear, measurable KPIs.
• Conduct audits and implement analytics for web and mobile products: configure GA4 and Firebase, optimize events and parameters, identify gaps in tracking, and propose improvements.
• Work with GTM and server-side GTM: design tag architecture, set up advanced tracking scenarios, and implement solutions that take into account cookie and privacy restrictions.
• Support the sales team in GA360 pre-sales: participate in client meetings, demonstrate the platform’s value, and prepare arguments and use cases.
• Work with raw data in BigQuery: build queries, validate data quality, perform ad-hoc analyses, and uncover insights that drive marketing optimization.
• Create reports and visualizations: leverage GA4 Reports and Explorations, and create custom reports in Looker Studio based on BigQuery data to address client-specific needs.

• Proven experience in web and mobile analytics – GA4 and Firebase are required.
• Excellent communication skills, ability to present and educate.
• Strong knowledge of SQL and experience with BigQuery.
• English — Upper-Intermediate, Russian — fluent.
• Будет плюсом: AppsFlyer / Adjust is a plus; Python skills (pandas, API integrations) are an advantage

• A remote-first, globally distributed team.
• A driven and collaborative team who are passionate about what they do, support one another, and grow together.
• Corporate events at least once a year, giving you the opportunity to connect with your teammates in person.
• Corporate English lessons and speaking clubs with colleagues from around the world.
• Private health insurance to keep you covered and cared for.