data analyst in social casino gaming

Product Madness is a global social casino game developer and publisher within the Aristocrat family, creating leading and top-grossing titles including Heart of Vegas, Lightning Link, and Cashman Casino. The company has a global team of 800 people, headquartered in London, with offices in Barcelona, Gdańsk, Lviv, and Montreal, plus a remote team in the United States.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets;
• Analyze campaign performance and provide timely, actionable insights to optimize marketing execution;
• Respond quickly to operational performance queries that do not require internal data models or Data Science methodologies;
• Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control;
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies;
• Coordinate with external partners and escalate data-related incidents to the Data Analytics team;
• Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift;
• Collaborate with Data Analytics and Data Science teams to ensure correct experiment implementation and interpretation;
• Support operational execution while Data Science remains responsible for methodology and statistical evaluation;
• Participate in onboarding, integration, and continuous quality assurance of external marketing and analytics platforms;
• Manage relationships with external marketing technology vendors and ensure reliable platform operation;
• Validate partner data and coordinate issue resolution with internal and external teams;
• Consolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partners;
• Prepare regular operational reports for User Acquisition and Growth teams;
• Identify reporting inconsistencies and escalate reconciliation needs to Data Analytics;
• Track campaign spend against planned budgets and investment objectives;
• Proactively identify deviations, delivery risks, and unexpected performance changes;
• Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools;
• Ensure correct campaign tracking, UTM structures, AppsFlyer links, and event configuration;
• Collaborate with User Acquisition teams to verify tracking before campaign launches;
• Monitor attribution quality in partner platforms and escalate technical issues when necessary;
• Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation;
• Translate operational business needs into specific requests for centralized data teams when advanced analysis is required;
• Contribute to improving marketing technology operations and reporting workflows.

• At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles;
• Experience working with digital marketing, mobile advertising, or performance marketing platforms;
• Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer;
• Strong knowledge of mobile attribution and marketing performance metrics;
• Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin;
• Strong analytical and problem-solving skills with the ability to interpret campaign performance;
• Advanced Microsoft Excel and/or Google Sheets skills;
• Excellent communication and relationship management skills with different stakeholders;
• Ability to prioritize multiple tasks in a dynamic, fast-paced environment;
• Nice to have: experience with mobile applications, video games, or performance marketing; knowledge of SKAdNetwork and privacy-focused mobile measurement solutions; experience with partner-provided incrementality experimentation tools; experience collaborating with external marketing technology platforms and analytics vendors; knowledge of Business Intelligence tools such as Looker, Redash, Tableau, or Power BI; basic SQL knowledge for querying or validating data; experience with campaign tagging, tracking links, and event configuration; mobile video game experience, especially free-to-play or social casino models; experience supporting User Acquisition teams; familiarity with retargeting platforms and attribution ecosystems; experience with creative analytics platforms and marketing automation tools; experience with MMP products.

• No conditions specified