data analyst for SEM

Rover connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. The company builds safe, personalized experiences tailored to the needs of each pet.

• Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback; assess cross-brand cannibalization and identify opportunities for incremental growth
• Design and analyze channel tests, geo-split experiments, and multibrand tests; assess statistical power and uncertainty and turn results into bidding and spend recommendations
• Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations
• Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards
• Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
• Own the SEM analytics roadmap, identify important questions, challenge assumptions, and prioritize by business impact
• Build learning agendas for different markets and guide stakeholders toward evidence-based decisions with clear trade-offs
• Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation
• Balance statistical rigor with business needs

• 6+ Years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes
• Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models
• Proven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations
• Experience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functions
• Clear communication with technical and non-technical audiences, including shaping data narratives through analysis and data visualization
• Будет плюсом: strong understanding of marketing attribution and acquisition economics, including CAC, LTV, ROAS, and payback; experience with multibrand businesses, international markets, or a two-sided marketplace; experience with MMM, customer LTV modeling, or dbt; experience using AI tooling to speed up routine work and check reasoning, while being able to explain and defend every line of analysis

• Long-term incentive plan with a company performance-based cash payout
• Pension plan
• Private medical insurance
• 25 Days PTO
• Meal allowance and flexible compensation plan for transport and nursery
• Gym membership
• €450 To cover the costs associated with pet adoption
• Annual €150 wellness reimbursement
• Flexible work hours, with some required availability at certain times
• Snacks and fresh fruit in the kitchen
• Regular team activities, events, and game nights
• Dog-friendly office
• First-year salary range in the greater Barcelona area: €57,020 - €69,115
• Based in Barcelona or willing to relocate