data analyst for marketing campaigns

Ameriabank CJSC operates in the finance, banking, and insurance industry.

• Develop and implement marketing attribution models to assess the impact of different marketing channels on sales;
• Build and analyze marketing funnels to identify weak points in the customer journey;
• Implement the technical setup of website and mobile app analytics using GA4, GTM, and Firebase, and ensure accurate event tracking;
• Create personalized reports and automated dashboards on marketing activities;
• Ensure data integrity by comparing information from CRM tools, banking systems, and analytics platforms;
• Recommend ways to optimize marketing budgets and improve campaign efficiency;
• Automate reporting processes using SQL or other analytics tools.

• Have 2–3 years of experience in data analytics, preferably in marketing analytics;
• Have advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM);
• Know SQL for working with databases;
• Know data visualization tools such as Looker Studio and Power BI;
• Know Python;
• Understand Marketing Attribution and Marketing Mix Modeling principles;
• Have experience analyzing funnels and user journeys;
• Have creative thinking, analytical skills, and communication skills;
• Nice to have: Experience with mobile app tracking using Firebase or AppsFlyer.

• No conditions specified