data analyst for digital publishing

Independent Media brings together a portfolio of media brands and publishes journalism and content across websites, apps, video, audio, newsletters, social media, podcasts, syndication partners and print. Its network reaches 650 million users each month, with 1.1 billion content views across its brands and platforms.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Compile regular editorial and management reports using audience and content data
• Support the Licensing & Syndication team with reporting and analysis of content performance across third-party and off-platform partners
• Analyze website traffic, audience engagement, search, social media and video performance
• Track and analyze marketing activity and how campaigns drive users through registration and subscription funnels and increase audience frequency and engagement
• Use GA4 and other analytics platforms to investigate changes and trends in audience behaviour
• Maintain BI dashboards and recurring reports for stakeholders across the business
• Monitor performance and highlight significant or unusual changes for further investigation
• Respond to ad hoc analytical requests, ensuring accurate outputs are delivered within agreed deadlines
• Help editorial and audience teams understand content performance
• Use SEO and search performance tools, such as Google Search Console, to analyze content performance through search
• Analyze social media performance using relevant platform metrics and analytics tools such as Supermetrics
• Help apply reporting definitions and methodologies consistently
• Carry out quality assurance and sense-checking before sharing data or analysis
• Develop working knowledge of the databases, analytics platforms and reporting tools used across the business
• Handle data responsibly and securely in accordance with GDPR, the Data Protection Act and the Company’s Code of Conduct
• Deliver across the company’s values of inclusivity, innovation and independence

• Degree-level education, ideally in a numerate, analytical or relevant subject
• Around 1–2 years’ experience in an analytics, insights, digital marketing or similar data-focused role
• Excellent attention to detail and commitment to accurate, reliable work
• Strong problem-solving skills, curiosity about data and interest in understanding performance changes
• Experience with GA4 or another digital analytics platform, such as Adobe Analytics
• Good working knowledge of Excel or Google Sheets
• Interest in news, digital publishing and audience behaviour
• Ability to interpret data and communicate findings clearly to non-technical colleagues
• Good organisational skills and ability to manage multiple requests and deadlines
• Good written and verbal communication skills
• Collaborative approach and willingness to learn new tools and techniques
• Будет плюсом: experience analyzing social media metrics across Facebook, Instagram, TikTok or YouTube; experience with BI or visualization tools such as Domo, Looker, Tableau or Power BI; some SQL knowledge or interest in developing SQL skills; experience with content, audience or editorial data; experience in digital publishing, media or a newsroom; familiarity with Chartbeat or other real-time audience analytics platforms; understanding of how SEO, social media and other referral channels contribute to digital audience growth

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