Business data analyst in e-commerce

We are looking for an experienced Business Data Analyst with 5–8 years of relevant experience, with a primary focus on customer journey analysis and conversion rate optimisation (CRO). You will turn complex data into clear priorities and recommendations that improve conversion, profitable growth, marketing effectiveness and retention.

• Analyze customer behaviour across digital touchpoints, from acquisition and product discovery through conversion, service and retention.
• Identify friction points and journey drop-offs, and size opportunities to improve customer experience, conversion and retention.
• Perform funnel, segment, cohort and behavioral analyses to investigate business questions.
• Translate findings into prioritized recommendations for E-commerce, UX and Marketing, making the expected commercial impact and next decision clear.
• Help stakeholders understand the drivers behind changes in customer and commercial performance.
• Support to identify and size CRO opportunities, and help prioritize the experimentation roadmap based on evidence and potential business impact.
• Partner with CRO and UX teams to shape testable hypotheses and experiment design, defining success metrics, guardrails and measurement requirements before launch.
• Monitor and evaluate A/B tests, validate measurement quality and interpret results and uncertainty. Quantify the resulting impact on conversion and commercial outcomes, and recommend whether to implement, iterate or stop.
• Help Digital Marketing and E-commerce teams understand which channels, audiences and journey improvements contribute to conversion, profitable growth and retention.
• Analyze acquisition, engagement, conversion and retention across digital channels.
• Identify opportunities and risks that are not immediately visible in standard reports.
• Translate findings into recommendations on marketing effectiveness and customer journey priorities, and work with stakeholders to assess the impact of actions taken.
• Translate business decisions and questions into clear analytical requirements, meaningful KPIs and reporting needs.
• Define requirements and validate the business usefulness of dashboards in Looker / Power BI, with BI and the Data team responsible for their technical development and maintenance.
• Monitor performance trends and proactively highlight relevant anomalies, opportunities and risks.
• Enable stakeholders to interpret dashboards and use data more independently.
• Use SQL to independently explore, combine, validate and analyze large datasets.
• Translate business questions into appropriate analytical approaches and data requirements.
• Use trusted datasets in cloud platforms such as BigQuery and Microsoft Fabric to answer customer journey and commercial questions.
• Identify data-quality gaps and analytical needs, and collaborate with data engineers and BI specialists to resolve them, with the Data team owning pipelines, data models and technical foundations.
• Provide business definitions and acceptance criteria for datasets and reporting models, and validate that outputs support the intended decisions.
• Use AI-enabled analytics tools to accelerate data exploration, analysis and insight generation.
• Apply AI to support tasks such as summarizing performance, exploring segments and investigating anomalies, while validating outputs against trusted data and analytical methods.
• Help stakeholders use trusted self-service and conversational analytics effectively
• Remain up to date with developments in analytics and AI, while focusing on use cases that produce measurable business value.

• 5–8 years of experience in Digital Analytics, E-commerce Analytics, Business Analytics or a related field, with a strong focus on customer journeys and CRO.
• Proven experience turning analysis into decisions and actions that improve conversion, marketing effectiveness, retention or profitable growth.
• Experience analyzing customer journeys and digital customer behaviour across multiple touchpoints.
• Experience identifying and sizing CRO opportunities, shaping hypotheses and experiment design, and evaluating A/B tests and their business impact.
• Experience presenting insights, recommendations and business impact to stakeholders at different levels of an organization.
• Experience working with cloud-based analytics environments and BI platforms, and translating business needs into clear requirements for BI and Data teams.
• Experience operating independently, from defining the analytical approach through to communicating the final recommendation.
• Strong, hands-on SQL skills and experience working with relational or analytical databases.
• Experience working with large datasets in a cloud-based data environment.
• Experience with Power BI, Looker Studio, Tableau or a comparable BI and visualization platform.
• Strong analytical and problem-solving capabilities, including investigating ambiguous questions and incomplete information, with a sound understanding of experiment design, statistical significance and uncertainty.
• Naturally curious and motivated to understand the reasons behind business performance.
• Able to move between strategic business questions and detailed data analysis.
• Comfortable challenging assumptions using data and evidence.
• Commercially minded and focused on practical recommendations rather than analysis for its own sake.
• Able to explain complex analytical findings clearly to non-technical audiences.
• Confident working with stakeholders while maintaining analytical independence.
• Proactive, pragmatic and comfortable working in an evolving digital environment.
• Interested in continuous learning and the responsible application of new technologies.
• Collaborative, while also able to work independently and take ownership of an analysis.
• Будет плюсом: Experience with BigQuery, Microsoft Fabric or comparable cloud analytics platforms; Experience with Google Analytics 4, Adobe Analytics or another digital analytics platform; Experience with digital commerce or direct-to-consumer business models; Familiarity with Python, APIs, JSON, JavaScript, CSS selectors or regular expressions where useful for analysis; engineering or application development is not required; Familiarity with digital tracking implementations, tag-management systems and data-quality validation; Experience with Copilot, conversational BI or other AI-enabled analytics solutions

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
• Eligible to participate in Bugaboo Group’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere 8 weeks of the year;
• A Bugaboo stroller when expecting a baby and Bugaboo Group friends & family discount;
• Day off on your Birthday & day off for volunteering activities.
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor).
• Work from home allowance plus home-office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.