Business analyst in loyalty

We're looking for an experienced Senior Business Analyst to help shape the future of Loyalty through data-driven decision making. As part of the Data & AI team, you'll lead Business Analysis across data products and transformation initiatives that support our loyalty proposition and customer experience. Working with product, engineering and business teams, you'll turn strategic goals into clear requirements and measurable outcomes. You'll drive collaboration across business and technology, influence stakeholders, and embed best-practice Business Analysis. We're looking for someone with strong BA expertise, customer data experience and a passion for retail.

• Lead Business Analysis across Loyalty Data products and transformation initiatives, turning strategy into deliverable outcomes.
• Partner with senior stakeholders and Product Management to define requirements, prioritise opportunities and maximise business value.
• Act as the bridge between business and technology teams, translating complex needs into clear solutions.
• Input into best practice Business Analysis frameworks, standards and continuous improvement across the delivery lifecycle.
• Support building the Data Business Analysis capability and fostering a high-performing, customer-focused team

• 4+ years’ experience delivering business analysis, requirements gathering and project delivery in complex environments (preferably within projects involving customer data in a Retail context).
• Proven ability to drive a Data Business Analysis capability and establish effective BA frameworks, processes and standards.
• Strong analytical and data skills, with the ability to translate complex business needs into actionable solutions.
• Experience working across cross-functional teams in agile, data-centric or transformation programmes.
• Excellent stakeholder management, workshop facilitation and communication skills, including influencing senior leaders.

• Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.