business analyst in fintech

Agoda is a travel platform that connects people with destinations and experiences through deals on hotels, holiday properties, flights, and activities worldwide. It is part of Booking Holdings and uses data and technology to support travel discovery and innovation.

• Help define the Product Customer Value Proposition and Go-To-Market Strategy;
• Design optimization strategies across the full funnel, including acquisition, activation, transaction growth, top-ups, loyalty, and customer engagement;
• Execute marketing strategies by launching channels such as paid search, app campaigns, and affiliates;
• Optimize performance campaigns across app campaigns, KOL initiatives, and paid search;
• Optimize market incentives through campaigns while maintaining sustainable unit economics;
• Work with Product and Design to shape onboarding, in-app messaging, and key user journeys;
• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and clear for customers;
• Translate regulatory constraints into clear, user-friendly communications;
• Build and continuously improve dashboards, reporting, and portfolio processes to scale operations.

• At least 3 years of experience running strategic initiatives within e-commerce, consulting, OTA, or fintech;
• Strong analytical skills and experience working with CAC, LTV, activation, retention, payback, and cohort metrics;
• Ability to pull and analyze data using SQL and/or self-serve BI tools;
• Ability to operate independently in ambiguity, establish new processes, and solve problems without a playbook;
• Excellent organizational skills and attention to detail;
• Ability to think strategically, learn quickly, and understand new business dynamics;
• Strong ownership mindset and ability to influence outcomes;
• Bias for action and experimentation;
• Excellent verbal and written communication skills in English;
• Strong stakeholder management and communication skills across multiple teams and departments;
• Nice to have: Direct marketing, performance marketing, and affiliate marketing for financial products; consulting, investment banking, e-commerce, fintech, or financial services experience; experience with travel cards or multi-currency wallets; experience launching or scaling a new product or major feature.

• Relocation support is provided.