Business analyst digital products

We're looking for a proactive, organised and technically minded Business Analyst to join our Digital & MarTech team. Reporting to our Product Lead on our Digital & MarTech Team, you'll play a key role in shaping and delivering the Club's digital products and experiences. You’ll help turn business ideas into well-defined requirements, support delivery teams through development, and ensure technical execution meets our objectives.

• Partner with stakeholders across the Club to understand business needs and translate them into clear functional and technical requirements for the wider digital estate
• Facilitate workshops and discovery sessions to define new features, enhancements and improvements
• Document user stories, acceptance criteria, process flows and functional specifications
• Analyse existing business processes and identify opportunities to improve efficiency and supporter experience
• Map "As-Is" and "To-Be" processes to align technical execution with the Club’s strategic business objectives and operational efficiency
• Support the development of strategies, helping turn complex business challenges into clear opportunities, recommendations and actionable plans
• Take ownership of problem statements, conducting research, analysing data and evaluating potential solutions to inform strategic decisions
• Support throughout the delivery lifecycle from discovery through to release
• Help prioritise and maintain the product backlogs, ensuring work is clearly defined and development ready
• Work closely with engineering teams to answer questions, clarify requirements and support successful delivery
• Ensure solutions remain aligned to business objectives throughout development
• Create detailed test scenarios and execute functional, regression and end-to-end testing across Digital and MarTech platforms
• Coordinate User Acceptance Testing (UAT) with business stakeholders
• Identify, document and manage defects through to resolution
• Support release planning and validation to ensure new functionality is delivered with confidence

• Fan focus, a passion for understanding supporter needs and improving digital experiences across every touch point
• Experience working as a Business Analyst within Digital, Product, CRM or Marketing Technology teams
• Experience working on websites, mobile applications or customer facing digital products
• Experience writing high quality requirements, user stories and acceptance criteria
• Ability to understand and translate complex technical concepts to a non-technical audience
• Experience performing QA testing and coordinating User Acceptance Testing
• Experience working within an Agile/Scrum framework as a key member of a delivery team
• Excellent skills in building strong relationships at all levels of the organisation
• Excellent written and verbal communication skills, with experience demonstrating solutions to stakeholders
• Thinks ahead, generates ideas, and challenges the status quo
• Values and respects others, builds relationships, and works well in team settings
• Gets things done, delivers to high standards, and takes responsibility
• You enjoy understanding how things work, asking the right questions and solving problems through structured thinking
• High level of accuracy and meticulousness in all tasks
• Willing to support other areas outside of normal day to day responsibilities when needed
• Будет плюсом: Ideally, you'll have experience with some of the following: Digital products (Web, Mobile Apps, SSO), Customer data and audience segmentation, Personalisation technologies, Salesforce CRM and Marketing Technology platforms, JIRA and Confluence

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