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описание
X-FLOW is a mobile game development company established in 2018. It developed Happy Color, a popular digital coloring book and ad-driven mobile app. The company works with major advertising networks and combines data, technology, and creativity to compete on Google Play and the App Store.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Create, analyze, and optimize user acquisition campaigns across social, incentivized, and video channels
Develop a strategic vision, test hypotheses, and make independent decisions to optimize performance
Use internal and external reporting and analytics tools to support data-driven decisions
Test creatives and track and analyze direct and indirect competitors’ creatives
Communicate with motion designers, analysts, product managers, and other colleagues
требования
At least 1 year of user acquisition experience in the mobile game development industry
Hands-on experience with at least 2–3 ad platforms, such as Meta Ads, Google UAC, TikTok, or ASA
Clear understanding of user acquisition goals and KPIs, including CPI, CPA, ROAS, and LTV
Experience with A/B testing creatives, audiences, and custom product pages
Ownership mindset, strong analytical skills, proactivity, and adaptability
Strong communication and stakeholder management skills
Awareness of trends in ad tech and mobile growth
English at B2 (upper-intermediate) level
условия
Competitive salary and benefits package
Flexible working hours
Career growth and professional development opportunities
Opportunity to work with a talented and passionate team in a creative and dynamic environment
Fun and inclusive company culture that celebrates diversity and creativity
