user acquisition manager for subscription products

The company develops subscription-based web and app products in AI, productivity, and health & fitness.

• Lead and scale Google Ads as a key acquisition channel;
• Optimize campaigns to improve CPA, ROAS, LTV, and traffic quality;
• Identify and launch growth opportunities across new geographies, funnels, landing pages, and campaign structures;
• Analyze the full funnel rather than only advertising platform metrics;
• Work closely with analytics, product, and creative teams;
• Develop tracking, attribution, and value-based optimization systems.

• Deep expertise in Google Ads and proven experience scaling budgets;
• Understanding of unit economics and key metrics, including CPA, ROAS, LTV, and Retention;
• Ability to make decisions based on data from the entire funnel;
• Proactivity, independence, and an ownership mindset;
• Nice to have: experience with subscription products (web/app subscription).

• Full freedom of action within the channel and no bureaucracy;
• Strong team led by a serial entrepreneur with successful exits;
• Official and transparent cooperation with a company in Cyprus.