ua manager for photo and video editing apps

Prequel develops subscription-based photo and video editing apps, including Prequel and Esti. Its paid growth is supported by automated creative testing, ad account uploads, performance scoring, AI-powered buying tools, and predictive LTV/ROAS models.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own acquisition results across Prequel and Esti, including ROAS, cohort payback, volume, and efficiency targets;
• Plan, defend, and reallocate budgets between apps and channels;
• Diversify acquisition channels by scaling TikTok, Google, ASA, and ad networks to sustainable, profitable spend;
• Manage the technical side of channel expansion, including SDK events, conversion passing, and account structure;
• Lead and grow a team of 3+ UA managers through development plans, promotion cases, retrospectives, planning, hiring, and onboarding;
• Define requirements for the automated buying system and validate its recommendations;
• Convert personal buying practices into team standards;
• Run experiments involving creative angles, scaling mechanics, funnels, and signals;
• Validate results, stop ineffective experiments, and document outcomes for reuse;
• Work cross-functionally with Analytics, AI Engineering, Creative, Growth, ASO, Meta, and AppsFlyer;
• Present results and strategy to senior stakeholders and influence C-level investment decisions;
• Own incident response for channel issues, including bans, cost shocks, and attribution anomalies.

• 5+ Years of user acquisition experience with growing B2C products;
• 2+ Years of leading a buying team of 3+ people while retaining personal budget ownership;
• Hands-on ownership of acquisition numbers; pure coordinators are not a fit;
• Experience with mobile B2C products and subscription monetization;
• Web2App or Web2Web experience;
• Personal and team experience scaling Meta to $1M+/month;
• Experience defining Meta strategy, account structure, testing approaches, and automation;
• Deep understanding of Meta signals, auctions, structure, and current Andromeda-era optimization logic;
• Personal experience taking a second channel from zero to real scale, including technical setup;
• Hands-on knowledge of LTV, payback, predicted ROAS, target CPA/ROAS from renewal curves, and statistical significance;
• Experience building experimentation frameworks rather than one-off tests;
• Experience with AppsFlyer or Adjust, subscription platform events, MMP and ad account integrations, and BI tools such as Tableau;
• Ability to own diagnosis and planning rather than only execution;
• Ability to work strategically and hands-on, choosing the appropriate mode for each week;
• Nice to have: Google Ads, TikTok, Pinterest, or similar second-channel experience.

• Paid professional development, including training, courses, lectures, workshops, and major IT meetups;
• Qualitative onboarding with regular feedback during the trial period;
• Performance reviews every 6 months with support for improving performance;
• Flexible work schedule and vacations or days off without extensive approvals;
• Health insurance compensation;
• A comfortable office in Montenegro;
• Relocation support, including a full package of documents and assistance with obtaining a residence permit;
• Premium access to all Prequel products.