Traffic team lead

ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 14 million Gen Z students with private scholarships — and the brands that power them. Our mission is to make education financing more accessible and engaging, while giving brands a way to connect with the next generation. We’re powered by AI technology that simplifies scholarship discovery, streamlines the application process, and delivers measurable results for both students and partners.

• Act as a hands-on "player-coach," mentoring the Affiliate and PPC team while setting clear KPIs, testing roadmaps, and accountability standards.
• Conduct structured performance reviews with each team member and ensure clear ownership of priorities and deliverables.
• Update adjacent team leads and relevant stakeholders on performance, risks, opportunities, and changes to projections.
• Manage and dynamically allocate multi-channel acquisition budgets across PPC and Affiliate networks based on real-time CAC, ROAS, and LTV.
• Guide the team's daily execution—from PPC bidding and creative testing to negotiating high-leverage affiliate deals and scaling new traffic sources.
• Own the math behind customer acquisition, monitoring full-funnel conversion rates, payback periods, and delivering accurate weekly forecasts.
• Maintain strict attribution accuracy across tracking platforms (GA4, Mixpanel, TUNE, etc.) and aggressively eliminate click fraud, bot traffic, and budget waste.

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