Traffic Manager

The company is a profitable, self-funded product company operating in the market for over eight years, with more than one million installs and a subscription application designed for outdoor enthusiasts across the US, Canada, UK, and Australia. The team consists of around 30 people and operates in a fully distributed setup, currently transitioning to a unified platform architecture featuring a shared database, single user profile, and consistent experience across mobile and web. Current strategic focus areas include organic growth, lifetime value, community and user-generated content, artificial intelligence-driven personalization, and advanced mapping and geolocation capabilities.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own paid user acquisition end to end including strategy, P&L, team, analytics, and creative production across mobile and web funnels;
• Scale paid spend from roughly $100k to $1M per month while managing team structure, creative throughput, analytics infrastructure, and budget governance;
• Manage unit economics covering CAC, ROAS, payback, and LTV, and allocate budgets across channels, geographies, platforms, and funnels;
• Build acquisition as a system encompassing strategy, growth points, experiment roadmap, data quality, and decision-making on incomplete information;
• Handle attribution hands-on with MMP, SKAN, ATT, Pixel, server-side events, Conversion API, Events API, Google Ads, GA4, Stripe, postbacks, and event deduplication;
• Resolve data discrepancies between ad platforms, MMP, product analytics, payment systems, and data warehouses to establish single sources of truth;
• Lead the team through hiring, developing specialists, setting goals, distributing ownership, and building operating cadence;
• Drive creative systems by briefing the creative team, managing production volume, establishing creative taxonomy, analyzing results, and scaling successful concepts;
• Drive cross-functional collaboration aligning UA, creative, product, analytics, and engineering teams;
• Apply artificial intelligence in workflows using Codex or Claude Code for data analysis, reporting, campaign automation, research, creative production, and agent-based workflows using MCP, skills, and APIs.

• Proven scaling experience in the $100k to $1M per month range;
• Background in B2C product companies, ideally with subscription products;
• Leadership, autonomy, systems and critical thinking, and ownership of outcomes;
• English B1+ for documentation, ad platforms, and international contractors;
• Nice to have: Experience in subscription apps for outdoor enthusiasts, Mobile acquisition on iOS and Android, Web acquisition including web-to-web and web-to-app flows, Channels experience with Meta, Google Ads, Google App Campaigns, TikTok, and Apple Search Ads.

• Direct work with the founders featuring short decision chains and no layers between management and the call;
• High autonomy and real influence on product and business direction;
• Operations focused on Tier-1 English-speaking markets;
• Work on a profitable product with no dependency on external funding;
• Strong analytics culture and modern tooling.