Trade marketing manager in pharmacies

What emerges when you combine the strength of a global pharmaceutical company with the ambition to build brand advantage directly in pharmacies? At Alfasigma, we consistently develop our brand portfolio and strengthen cooperation with business partners. We are looking for someone to create and implement a trade marketing strategy, develop promotional activities and build effective activation programs that support sales of our brands. We are looking for a Trade Marketing Manager who combines strategic thinking, marketing creativity and an analytical approach to business.

• Translate brand strategies into trade marketing activities tailored to the specifics of sales channels.
• Create visibility, promotion and activation strategies for individual brands and customers.
• Develop nationwide promotional plans in cooperation with Marketing, KAMs and the Digital team.
• Identify new growth opportunities and develop data-based business recommendations.
• Design and implement sell-out campaigns in pharmacy chains and with distributors.
• Prepare promotional materials, communications and sales support tools in accordance with regulatory requirements.
• Work with external agencies and sales teams to deliver campaigns.
• Monitor the quality of implementation and consistency of activities across all regions.
• Support KAMs in creating and implementing promotional plans for key customers.
• Develop merchandising strategies and category management activities.
• Analyze sales results, customer behavior and activation effectiveness.
• Monitor and optimize campaign performance indicators and return on investment.
• Work closely with Sales, Key Account Management, Brand Marketing, and Commercial Excellence & Digital teams.
• Provide sales representatives with tools, materials and guidelines to support the implementation of activities in pharmacies.
• Support KAMs with solutions and tools that help develop partners' e-commerce channels.
• Collect market feedback and implement improvements that increase campaign effectiveness.
• Manage the trade marketing budget and allocate investments in line with business priorities.
• Monitor spending effectiveness and optimize ROI.
• Ensure that activities comply with internal procedures and applicable regulations.

• A university degree in marketing, management, economics or a related field.
• At least 4–6 years of experience in Trade Marketing, Retail Marketing or Sales in the Consumer Health, OTC, pharmaceutical or FMCG industry.
• Experience creating and implementing promotional campaigns in pharmacies or retail chains.
• Practical knowledge of working with pharmacy chains, distributors and retail partners.
• Knowledge of sell-out indicators, POS materials and cooperation with sales teams.
• Ability to analyze data, evaluate activity effectiveness and manage a budget.
• Very good knowledge of the MS Office suite.
• Experience working with CRM systems and tools that support business collaboration.
• Think strategically and be able to translate business objectives into concrete market activities.
• Understand the needs of customers, pharmacists and consumers.
• Work effectively with different teams and build partnership-based relationships.
• Make data-based decisions and draw sound business conclusions.
• Take responsibility for the results of your projects.
• Adapt quickly to change and a dynamic market environment.
• Constantly seek new solutions and development opportunities.

• A real impact on the development and results of Alfasigma's key brands.
• The opportunity to co-create the trade marketing strategy in a dynamically growing organization.
• A high degree of independence and business responsibility.
• Cooperation with an experienced team of experts.
• Participation in projects of strategic importance to the organization.
• Stable employment at an international pharmaceutical company.
• A work environment based on cooperation, development and the exchange of experience.