Trade marketing manager im Lebensmittelhandel

Hey! We are vly – an innovative FoodTech startup from Berlin revolutionizing the food industry. Our goal: healthy, plant-based milk alternatives that are not only good for you but also for our planet. After years of research, we have developed products that contain significantly less sugar and more protein, have won awards, and are available throughout Germany – such as our milk alternatives made from pea protein and the very first yogurt made from fava bean protein.

• You contribute to developing our trade marketing strategy for Germany, Austria, and Switzerland and are responsible for implementing it.
• You support our KAM and Field Force team in developing persuasive sell-in materials and category management arguments for relevant grocery retail customers.
• You plan and coordinate POS activities: display promotions, secondary placements, and in-store activations (e.g., competitions).
• You analyze market data (Nielsen, GfK, internal sell-out data) and derive concrete measures from it.
• You develop strong trade marketing materials (e.g., sales folders, presentations, wobblers) in close collaboration with Brand, Design, and Sales.
• You organize and standardize our presence at trade fairs and tastings in supermarkets.
• You monitor competitors and shelf developments and proactively contribute ideas that increase our visibility and impact at the POS.
• You are the link between Marketing, KAM, and Field Force, with the goal of tailoring effective activities to customer needs.

• You have 4+ years of professional experience in trade marketing or category management at an FMCG brand or in a grocery retail environment.
• You have already independently developed and implemented trade marketing concepts. Display promotions, special placements, and creative materials are familiar territory for you.
• You have a network of relevant trade marketing materials manufacturers and know the production processes, from design briefing to shipping.
• You can read and interpret Nielsen data and internal data and translate them into persuasive stories for retailers.
• You think entrepreneurially and get things done – you don't wait for someone to prepare a template for you.
• You are organized, reliable, and able to keep track of multiple projects running in parallel.
• You enjoy working cross-functionally and can mediate between Sales, Marketing, and external partners.
• You live in Berlin and can regularly be in the office (at least 50% of your weekly working time).
• You speak German at a native level and have very good English.

• It is absolutely essential that the food system changes for the better. Your role directly helps make it healthier and more sustainable.
• Impact from day one: You build Trade Marketing at vly – you won't be taking over a ready-made structure, but will have real ownership.
• A genuine startup team spirit: A creative and motivated team that sticks together – including regular vly Day and offsite events.
• Team lunch: Our highlight – freshly cooked lunch every day by our own vly chef!
• Mobility and company fitness: A subsidy for both the BVG / Deutschland-Ticket and your USC membership.
• Modern equipment and coaching: We provide Mac/Windows equipment and offer individual coaching opportunities.
• FoodTech community: Be part of a growing movement, with exciting events and networking opportunities.
• vly flat rate: Enjoy as much vly as you want!