Trade marketing manager for end consumer channels

Trade Marketing End Consumer Channels Manager will join Eastern Europe Commercial Team to support the development of Professional and Retail Brands. This role will lead the design and implementation of Go-to-Market strategies, commercial programs and customer offers across End Consumer Channels: Premium Retail, Drugs and eCommerce while directly managing selected Premium Retail customers to accelerate growth and strengthen value proposition.

• Own the end-consumer channel strategy across Drugs, Premium Retail and eCom, driving market share growth and delivering annual Gross Sales, and Net Revenue targets via Joined Business Planning and value creation.
• Lead the development and execution of Local Success Model, ensuring alignment on strategic priorities and measurable KPIs.
• Champion Wella’s 5P strategy (Product, Price, Place, Promotion, POSM) across all touchpoints, ensuring consistency and excellence in execution for End Consumer Channels.
• Drive successful innovation launches, ensuring readiness across physical and digital channels.
• Manage and optimize trade investment and customer activation budgets with a rigorous ROI mindset, reallocating funds dynamically based on performance and strategic growth opportunities.
• Monitor market dynamics and competitor activity, providing actionable insights and recommendations to internal stakeholders and external partners.
• Leverage advanced analytics (sell-in/sell-out, eCommerce performance, market trends) to anticipate risks and identify white space opportunities.
• Own Premium Retail customers relationship and Joined Business Plan.
• Lead Premium Retail local teams to successful negotiation and excellence in execution.

• Fluency in English is essential for daily collaboration in an international environment.
• Bachelor’s degree in Business, Marketing, Economics, or a related field
• 8–10 years of progressive commercial experience in FMCG, beauty, or personal care sectors, with proven success in multi-channel leadership
• Proven ability to design and execute Joint Business Plans incl. value, volume, and profitability KPIs.
• P&L management skills, incl. forecasting, pricing, and ROI-driven investment decisions.
• Excellent negotiation and relationship management skills with retailers, distributors & eCom platforms.
• Strategic mindset combined with hands-on execution, ensuring flawless in-store activation, visibility, and digital presence.
• Proficiency in data-driven decision-making.
• Excellent Excel and PowerPoint skills; familiarity with CRM and eCommerce analytics platforms.
• Strong analytical and problem-solving skills, able to translate insights into actionable strategies.
• Entrepreneurial, agile, and resourceful mindset with high ownership and accountability.
• Adaptable to diverse markets, culturally aware, and resilient under pressure.
• Будет плюсом: Master’s degree is a plus; Premium Retail experience as a plus; Proficiency in an Eastern European language (ie. Polish, Romanian, Hungarian, Czech) is a plus

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.