Таргетолог

We are looking for an experienced media buyer for our EdTech and education projects. We do not need a technical specialist who simply turns on targeting in an ad account and spends the budget. The media buyer must be able to deeply analyze the educational product, its audience, and its advertising creatives.

• Study the EdTech project, courses, and target audience;
• Segment the audience by age, interests, needs, and problems;
• Develop advertising hypotheses for each segment;
• Set up, launch, and optimize targeted ads;
• Determine what creatives are needed before the ads launch;
• Give the design and video teams clear creative briefs;
• Define the idea, key message, headline, hook, visual style, and CTA for each creative;
• Analyze banners, videos, and ad copy before launch;
• Run A/B tests across different creatives and audiences;
• Determine based on the numbers which creatives are working and which are not delivering results;
• Stop ineffective ads and scale campaigns that are delivering good results;
• Regularly analyze advertising results and provide clear conclusions and new recommendations.

• At least 3 years of hands-on experience with targeted advertising;
• Experience working with EdTech, education centers, online courses, or academies;
• Professional knowledge of the Meta Ads platform;
• Understands not only ad targeting but also creative strategy;
• Can analyze creatives based on CTR, CPL, conversion, and audience response;
• Can provide designers and videographers with clear and understandable briefs;
• Does not run the same creative for a long time and constantly tests new hypotheses;
• Makes decisions based on analytics and numbers, not assumptions;
• Can substantiate results from previous projects with specific metrics.

• Payment is based on a base fee and a KPI bonus tied to results achieved.
• The KPI is linked to the number of applications, cost per application, creative effectiveness, conversion, and the results of advertising budget use.