Subchapter B2C Solutions Marketing

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The newly established B2C subchapter within the Solutions Marketing Chapter is dedicated to sustaining and rapidly growing Roche’s Business-to-Consumer (B2C) and Business-to-Individual (B2I) capabilities, driving marketing success for key consumer-facing portfolios such as Continuous Glucose Monitoring (CGM) and other specialized medical marketing solutions. As a leader in Solutions Marketing, we inspire all of our people to boldly innovate, collaborate, and deliver answers to patients, leading collectively with an enterprise mindset and consistently demonstrating our values of Integrity, Courage, and Passion.

As the Subchapter Lead, B2C Solutions Marketing, you will step into a highly strategic, globally-focused leadership role, acting as the central authority for B2C marketing to provide a strong mandate, focus, and autonomy that drives speed to market in highly competitive consumer landscapes. Operating with an organization-wide and external scope, you will spend the majority of your time on forward-looking strategic marketing initiatives, architecting a dedicated consumer marketing capability from the ground up by introducing advanced marketing practices in mass media, retail/trade marketing, and integrated consumer narratives to successfully connect end-to-end capabilities across the enterprise.

• Serve as a member of the Solutions Marketing Leadership Team to co-create the overarching strategy, operating as a strategic partner to ensure B2C marketing enables the broader business strategy, while managing the budget and resourcing for the subchapter with significant influence over strategic media investments, large-scale consumer campaigns, and retail channel budgets.
• Inspire, lead, and develop a global subchapter of approximately 13 FTEs (comprising 10 global and 3 Hub roles, including B2C Solution, Content, Mass Media, Retail, Product Brand, and Creative Managers), establishing a stimulating workplace capable of attracting, engaging, retaining, and developing high-performing talent.
• Oversee the delivery of overarching B2C marketing plans, messaging, and campaign development to ensure competitive success in critical portfolios like CGM, coaching your team to operate in a highly matrixed environment so promotional activities effectively translate business needs into impactful omnichannel plans.
• Ensure cross-functional and global alignment with Strategic Marketing, global subchapters, and regional affiliates to deliver on global priorities, defining B2C network mandates, ring-fencing resources, and actively influencing across the globally distributed organization to champion a unified B2C marketing focus while navigating competing priorities with senior internal stakeholders.
• Drive the harmonization and improvement of B2C marketing processes, mass media planning, and retail channel strategies, working closely with Strategic Marketing Network Leads, global business teams, and affiliate marketing leaders to drive global-to-local activation.
• Model Authentic, Courageous, and Transformational Leadership by building trust through transparent communication and unwavering integrity, constructively challenging the status quo, and navigating complexity with resilience to foster an environment of psychological safety that empowers teams to achieve ambitious divisional goals.
• Act as a Systems Thinker to analyze complex challenges, craft integrated portfolio solutions that drive efficiency and future readiness, and foster Collaboration and Operational Excellence by breaking down silos to standardize processes and create alignment across manufacturing and enabling functions while empowering teams to thrive and unlock potential.

• You hold a University degree in Marketing, Business Administration, or a related field (Master’s Degree or MBA preferred) and possess fluency in written and spoken English.
• You bring 10+ years of relevant experience in marketing on a local, regional, or global level in healthcare or consumer goods, along with 5+ years of experience leading, managing, coaching, and developing a high-performing consumer marketing function.
• You possess extensive senior leadership experience directly managing B2C, D2C, or B2B2C marketing functions, ideally with proven experience in mass media and retail channel marketing.
• You have a deep understanding of consumer markets, OTC (over-the-counter), patient-worn devices (like CGM), and the unique dynamics of retail and mass media channels.
• You demonstrate strong leadership, communication, and persuasion skills to work effectively across an organization, backed by strong experience in launching multiple products, creating complex promotional consumer marketing strategies, and tying marketing objectives to overarching business goals.

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.