Social Media Producer

Location: Westminster, London

Adapt content for each platform

Understand that Facebook, X, TikTok, Instagram and other platforms require different creative, copy, length, pacing and distribution choices.

Reshape assets natively and use the strongest format for each platform.

Create strong vertical cuts from long-form interviews, events and speeches, with compelling sells, accurate captions, good hooks and clean visual presentation.

Work with editors and video colleagues to prepare assets before major releases so the best social moments are available immediately.

Develop repeatable formats and recurring treatments that audiences recognise and that can be produced fast and efficiently at high cadence.

React quickly to opportunities

Monitor the political agenda, social conversation and platform trends and flag fast-moving opportunities to the Deputy Head or Head of Social.

Be prepared to switch from planned content to breaking-news output when the opportunity is significant, while maintaining accuracy and professional judgement.

Look for follow-up posts, quotes, clips, replies, explainers or audience questions that can extend the life of strong content after the first publication.

Bring proactive ideas to the desk every day rather than waiting only for assignments – the Brand Social team operates in a fast, dynamic environment.

Use numbers to improve your output

Track the performance of your posts and understand the importance of speed, quality and originality to social success. Monitor the core metrics used by each platform, including reach, non-follower reach, engagement, completion and shares.

Learn which hooks, lengths, topics, posting times, captions and formats repeatedly perform well and apply those lessons to future work.

Work as part of one digital operation

Collaborate closely with Website, Video & Live and other social producers so the strongest material is shared early and adapted effectively.

Follow the central content grid, publishing calendar, handovers and account-ownership rules so output remains organised across shifts.

Help direct social attention towards deeper website, video, email, ReformGo or supporter journeys when the content and audience intent make that appropriate.

Performance and Standards:

THE PERSON

We are looking for ambitious social media producers with strong native digital and political instincts, a positive can-do attitude and a proven ability to create work that produces measurable audience impact.

• Experience working in a social media, audience, digital publishing or content team, ideally in news, politics, media, campaigning or another fast-moving environment.
• Strong practical understanding of Facebook, X, TikTok and Instagram and the different content formats and behaviours that work on each.
• Ability to create or package vertical video, captions, graphics, text posts and other platform-native social assets quickly and cleanly.
• Good copywriting and editorial judgement, with strong attention to accuracy, context, spelling, names, figures and presentation.
• Results-driven mindset and interest in understanding why content performs, with willingness to use analytics and feedback to improve.
• Fast reactions and strong judgement when breaking news or unexpected political opportunities emerge.
• Basic understanding of copyright, privacy, defamation and other legal/compliance considerations relevant to social publishing.
• Ability to organise multiple posts, deadlines, versions and platform requirements without losing attention to detail.
• A genuine interest in British politics and comfort working professionally inside a mission-led political organisation whose public output is closely scrutinised.
• Willingness to work full-time from Reform UK's Westminster HQ and participate in early, late and weekend shifts as part of the seven-day social rota.
• Experience producing high-performing political, news or current-affairs social content at national scale.
• Strong video-editing skills, especially rapid vertical cuts, subtitles, hooks and social-first pacing.
• Graphic-design, motion-graphics and creative skills that broaden the range of content you can create.
• Experience publishing through enterprise social tools, approval workflows or high-profile multi-account environments.

Reporting to: Head of Social Media / Deputy Head of Social Media

Reform UK is expanding its Brand Social Media team and is looking for talented Social Media Producers to create and publish the content that sets the party apart across Facebook, X, TikTok, Instagram and other channels. The role is based full-time at Reform UK's Westminster headquarters and forms part of a seven-day publishing operation.

You will work with original reporting, long-form video, speeches, events, campaign material and raw footage to produce vertical clips, graphics, explainers, reactions, text posts, captions and repeatable platform-native formats. The job is to make strong material land with maximum impact - not simply cross-post the same asset everywhere.

This is a chance to join a social team while it is being built and to have strong work noticed quickly. Producers will be close to the news, the video operation, senior political moments and the performance data - with room to develop formats and take increasing ownership.