social media manager

DXB Perfume is one of the UK's leading Arabian fragrance businesses, representing recognised fragrance brands from the Middle East and developing its own portfolio of fast-growing brands.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute DXB Perfume's social media strategy across TikTok, Instagram, Facebook, YouTube, Snapchat and emerging platforms;
• Create and manage a content calendar aligned with product launches, campaigns, retail activity and seasonal events;
• Ensure content reflects DXB Perfume's brand identity, tone of voice and commercial objectives;
• Drive growth in followers, engagement, reach and overall brand visibility;
• Monitor platform trends and adapt content strategies to maximise performance;
• Create TikTok videos, Instagram Reels, Stories, product demonstrations, behind-the-scenes content, creator collaborations, and retail and event content;
• Attend retail stores, exhibitions, product launches and events to capture content;
• Coordinate content shoots with internal teams, creators and external suppliers;
• Repurpose influencer-generated content across DXB Perfume's owned channels;
• Ensure a consistent flow of fresh, relevant and trend-led content;
• Manage day-to-day engagement across all social media platforms;
• Respond to comments, messages and customer interactions in a timely and professional manner;
• Build an engaged online community and encourage meaningful audience interaction;
• Monitor customer feedback, sentiment and emerging conversations around the brand;
• Develop and execute DXB Perfume's influencer marketing strategy;
• Identify, recruit and manage influencers, content creators, affiliates and brand ambassadors;
• Build long-term relationships with creators aligned with the brand;
• Manage influencer outreach, negotiation, contracting, briefing, campaign management and performance reviews;
• Coordinate product gifting, PR packages and influencer seeding campaigns;
• Manage influencer participation at product launches, retail activations and brand events;
• Lead social media and influencer activity for new product launches, seasonal campaigns, promotional periods, retail activations, trade exhibitions and brand collaborations;
• Ensure campaigns receive maximum exposure through owned and creator channels;
• Coordinate launch content schedules and creator deliverables;
• Support growth through TikTok Shop, Creator Affiliate Programmes, Instagram Shopping and Live Selling Events;
• Identify influencers and creators capable of generating measurable sales;
• Track creator-generated revenue and optimise partnerships accordingly;
• Monitor and report on follower growth, engagement rates, reach, impressions, website traffic, influencer performance, affiliate sales and conversion rates;
• Produce weekly and monthly performance reports;
• Analyse campaign performance and implement improvements;
• Use data and insights to optimise content and influencer strategies;
• Stay up to date with social media, influencer and consumer trends;
• Monitor competitor activity and identify opportunities for DXB Perfume;
• Recommend new content formats, campaign ideas and platform opportunities;
• Test and introduce innovative approaches to audience growth and engagement.

• At least 3 years of experience in social media marketing, influencer marketing or digital marketing;
• Strong understanding of TikTok, Instagram and other major social platforms;
• Experience creating and editing social media content;
• Experience managing influencer campaigns and creator relationships;
• Excellent communication and relationship-building skills;
• Strong organisational and project management abilities;
• Commercial awareness with a focus on growth and performance;
• Comfortable working in a fast-paced, entrepreneurial environment;
• Nice to have: experience with beauty, fragrance, cosmetics, fashion or lifestyle brands, experience with TikTok Shop and affiliate marketing, photography and videography skills, knowledge of paid social advertising, experience using influencer management and social analytics tools.

• No conditions specified