Social Media Manager

Job Title: Social Media Manager

Department: Creative

Location: Balzan, Malta

Employment Type: Full-time

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 400 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo and Manila. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

The Social Media Manager will be responsible for shaping and executing our social media strategy to enhance brand visibility, grow our audience, and drive engagement across all platforms. This role requires a blend of creative content development, community management, influencer collaboration, and data-driven campaign optimization. The ideal candidate is a proactive storyteller and digital strategist who can lead our social presence with impact and consistency.

Social Media Strategy & Optimization:

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and growth across all platforms (Instagram, Facebook, LinkedIn, TikTok, X, Telegram, YouTube, etc.).
• Continuously analyse and optimize social media campaigns to ensure maximum reach and impact.
• Stay up-to-date with trends, best practices, and emerging social media platforms to keep the brand to our standards

Content Planning & Publication:

• Create and manage a content calendar, ensuring timely and relevant posts across all platforms.
• Plan, create, and curate high-quality content (images, videos/reels, graphics, copy) that aligns with the brand's voice and marketing objectives.
• Oversee daily social media publications, including posts, stories, and cross-platform sharing, engagements.

Stories & Engagement:

• Develop creative Social-Media Stories that engage and captivate the audience.
• Grow engagement by responding to comments, messages, and mentions in a timely and personable manner.

Campaign Coordination:

• Plan and execute paid and organic social media campaigns, ensuring alignment with business goals.
• Collaborate with internal teams and external partners to design and implement campaigns that drive traffic, leads, and sales.
• Track and report on campaign performance, adjusting strategies as needed to meet KPIs.

Influencer Partnerships:

• Identify and build relationships with relevant influencers and brand ambassadors to drive awareness and engagement.
• Negotiate contracts and manage influencer campaigns, ensuring seamless collaboration and maximum ROI.
• Monitor and analyse influencer performance to ensure campaigns meet agreed objectives.

Community Management:

• Build and nurture an engaged community by gaining authentic connections with followers and clients/partners.
• Moderate conversations, facilitate discussions, and proactively engage with the audience across social platforms.
• Monitor brand sentiment and address any concerns or feedback in a timely, professional manner.

Content Editing & Visual Creation:

• Edit social media visuals, videos/reels, and graphics using tools such as Adobe Creative Suite, Canva, or similar.
• Ensure content is polished, on-brand, and aligns with the platform’s best practices.

Analytics & Reporting:

• Regularly track, analyse, and report on social media metrics (reach, engagement, growth, etc.) to evaluate campaign performance.
• Use data to optimize content strategies and provide actionable insights to leadership.

Collaboration & Trendspotting:

• Work closely with the marketing team in the HQ to align social media campaigns with overall brand goals and initiatives.
• Spot emerging trends, new tools, and changes to algorithms to ensure the brand remains ahead of the curve.

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• 4 years of experience in social media management, content creation, community engagement, and influencer marketing.
• Proficiency in social media platforms (Instagram, Facebook, LinkedIn, TikTok, X, Telegram, etc.) and tools (e.g., Hootsuite, HubSpot, ChatGPT, Canva, CapCut and more).
• Strong content creation and editing skills (video, photography, graphic design, copywriting).
• Experience with influencer marketing and building partnerships.
• Excellent community management and communication skills.
• Ability to analyse social media performance and adjust strategies based on data.
• Proficiency in English (C1 or higher).

• Grow with us – Play an important role in SiGMA's continued expansion across markets and help strengthen our presence within the industry.
• Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training.
• Travel perks – Attend major gaming events, visit our international offices, and build relationships with industry leaders around the world. (T&Cs apply)
• Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.
• International exposure – Work with market leaders and senior industry stakeholders across SiGMA's global network.