Social Media and Creator Manager

Clue is more than just a place to work. Our work empowers women and people with cycles to make informed decisions about their health. We break down barriers, myths, and taboos. Our workplace is agile, diverse, and full of opportunities for growth.

We’re excited to be looking for a Social Media Manager to help supercharge Clue’s organic social presence and make social a more powerful discovery channel for the brand.

This is a hands-on role at the intersection of social strategy, creativity, culture and execution. You’ll own the development of our organic social channels, particularly TikTok and Instagram, creating content that is distinctive, culturally relevant and drives reach, engagement and discovery.

You’ll turn our broader content strategy into a social-first approach — understanding our audiences, staying close to culture and platform behaviours, and creating content people want to watch, share and engage with. You’ll also help shape how Clue shows up in conversations around women’s health, bringing our mission to life in ways that feel relevant, accessible and culturally meaningful.

A key part of the role will be creator and UGC consultant. You’ll work closely with UA, agencies and brand ambassadors to brief and sign off creator content, ensuring it feels authentic to the platform while remaining unmistakably Clue.

Own and grow Clue’s organic social presence, developing a distinctive social approach across TikTok, Instagram and emerging platforms, while acting as brand sign-off for paid creator and UGC activity.

Social Strategy, Content & Growth

Integrated Marketing

Creators & UGC

Planning & Performance

1. Success will mean social becomes a stronger discovery channel for Clue, with meaningful growth in reach, engagement and audience across TikTok, Instagram and emerging platforms.

2. We will have a distinctive, social-first presence that makes complex topics in women’s health accessible, culturally relevant and worth talking about — helping Clue build authority and trust.

3. We will have an integrated content ecosystem across Social Media, PR, Web, App, ASO and CRM where content is distributed for maximum engagement.

4. We will also have a properly resourced creator and UGC engine, with a clear understanding of which creators, formats and creative approaches drive performance.

• 3–5+ years of social media experience, ideally within a consumer brand or culturally relevant business.
• Deep, hands-on expertise across TikTok and Instagram and a strong understanding of platform and audience behaviour.
• Strong creative instincts and the ability to turn brand objectives, audience insight and cultural moments into compelling social ideas.
• Proven experience working with creators and UGC, including briefing, reviewing and signing off content. Creator and influencer experience is a plus.
• A genuinely social-native mindset and strong understanding of what makes people stop, watch, share and engage.
• A genuine interest in women’s health, health technology or the issues shaping the future of women’s health — and a desire to help Clue play a meaningful role in that future.
• Comfortable using data and insight to test, learn and optimise, with the curiosity to continually experiment.

At Clue, we embrace a culture that values diversity and believes in creating a safe space where everyone feels welcome and heard. Our perks are designed to cultivate growth and ensure everyone can flourish, no matter what path they are on.

Benefit from a dedicated development budget to enhance your skills and advance your career.

Enjoy discounted access to a wide range of fitness and wellness activities.

Work in our vibrant Berlin office in the heart of the city.

Balance remote work with in person collaboration through regular office time.

GOOD TO KNOW

NOTE

We encourage applications even if you do not meet every requirement. We are looking for potential and impact, not perfection.