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SMM manager
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описание
задачи
- Execute the social media strategy set by the Head of Growth across all platforms
- Manage the monthly content calendar for social: themes, formats, posting schedule
- Propose new content ideas, formats, and experiments based on audience insights and trends
- Ensure consistency of brand voice, tone, and messaging across all platforms
- Write all social media posts: captions, stories, carousels, Instagram, x.com, LinkedIn articles, Telegram messages in ClickUp
- Create basic visual assets (stories, post templates, banners, highlight covers) in Figma using brand templates
- Prepare clear creative briefs for the Designer when complex or campaign-level visuals are needed
- Repurpose content from blog articles, podcasts, and PR materials into social-ready formats
- Coordinate with the Content Manager to align social content with articles and PR releases
- Publish content on all active platforms according to the content calendar via ClickUp & HubSpot planner
- Monitor and respond to comments, DMs, and mentions across all platforms on time
- Build engagement with the audience: polls, questions, interactive formats
- Identify and engage with relevant communities, conversations, and trending topics
- Manage the Tech Nomads Club community group in WhatsApp
- Publish new podcast and YouTube episodes across platforms (upload, descriptions, tags, thumbnails)
- Create social media announcements and teaser content for each new episode
- Coordinate episode scheduling with the Head of Growth
- Monitor podcast performance metrics (listens, downloads, subscribers)
- Track and report weekly on reach, engagement, follower growth, and post performance by platform
- Identify top-performing content and share insights with the Head of Growth
- Monitor competitor accounts and industry trends; bring relevant insights to the team
- Use data to propose adjustments to content strategy and posting schedule
- To be self-servicing, undertaking and maintaining records (including computerized records)
- To attend staff meetings, training sessions and service review meetings
- To carry out all duties with due regard to equality principles and to challenge discrimination
требования
- 2+ years as an SMM specialist or social media manager
- Portfolio of social media accounts you've managed (Instagram, LinkedIn, Telegram required)
- Experience writing copy for different platforms and adapting tone accordingly
- Experience with Figma or similar design tools for creating social assets
- Будет плюсом: Experience in ed-tech, digital products, or community-driven brands is a plus
условия
- Условий в вакансии нет
навыки
Если просят выйти из iCloud, прислать код из SMS, запустить или установить что-то, перевести деньги — не соглашайся: это мошенничество.