Own the SMB customer event and experiential marketing strategy across HP-led and relevant third-party activity.
Develop and deliver SMB events, roundtables, workshops, webinars and customer experiences around priority customer needs and propositions.
Work with the SMB Digital Marketing Manager to build digital acquisition, nurture and retargeting around field activity, extending engagement before and after events.
Work with Sales to drive customer engagement, structured follow-up and opportunity progression.
Measure event effectiveness through engagement, qualified demand, pipeline, revenue contribution.
PARTNER & CHANNEL ACTIVATION
Develop and lead SMB marketing activation across priority channel partners, resellers and distributors.
Translate UK&I SMB priorities into scalable joint partner campaigns and activation programs.
Work with Channel Sales and partners to identify priority customer segments, whitespace, opportunities and areas of growth.
Activate priority propositions through relevant partner and reseller channels, supported by clear messaging, content and activation toolkits.
Connect partner activation with digital audiences and customer journeys, working closely with the SMB Digital Marketing Manager.
Identify and scale successful programs across the wider SMB partner ecosystem, measuring partner-generated demand, pipeline and revenue.
DEMAND GENERATION & SALES ALIGNMENT
Develop targeted field marketing programs that generate and accelerate demand across priority SMB audiences.
Work closely with SMB Sales and Channel teams to identify whitespace, customer opportunities and priority areas for activation.
Build campaigns around key commercial triggers including device refresh, upgrade, Windows migration, AI PC adoption and workspace transformation.
Use digital intent, customer, partner and market insight to identify where field activation can have the greatest commercial impact.
Support both new customer acquisition and expansion within existing SMB customers, tracking contribution to leads, opportunities, pipeline and revenue.
HP COMPLETE WORKSPACES ACTIVATION
Co-lead the end-to-end activation of HP Complete Workspaces with the SMB Digital Marketing Manager, creating a connected experience across digital, field, partner and sales touchpoints.
Own the field and partner activation of the proposition, bringing Complete Workspaces to life through events, demonstrations, partner programmes and customer experiences.
Work across Category, Services, Poly, Print and other relevant teams to demonstrate the value of the complete workspace solution and enable scalable partner activation.
Measure customer engagement, opportunity creation, pipeline, conversion and revenue contribution from Complete Workspaces activity.
PERFORMANCE & STAKEHOLDER LEADERSHIP
Own the performance framework and KPIs for SMB field marketing, establishing clear ROI and commercial measurement.
Partner with the SMB Digital Marketing Manager to maintain a joined-up view of performance across the end-to-end SMB customer journey.
Use customer, campaign, partner and commercial data to optimise audiences, programmes and investment towards the strongest commercial return.
Build strong relationships across Sales, Channel, Category, HP Store, Distribution, partners and agencies to drive execution, pace and accountability.
Connect UK&I SMB requirements with Global teams to maximise existing capabilities, content and investment, while sharing field marketing best practice.
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Complexity
- Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
