Shopper marketing manager in grocery retail

Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone. Almost 20 years later Wasabi have 39 successful branches across London, other UK major cities and 4 in New York. The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

• Develop and lead omnichannel shopper marketing strategies across key retailer customers and channels.
• Create and deliver annual shopper marketing plans aligned with brand strategy, retailer priorities and commercial objectives.
• Champion shopper-centric thinking across the organisation, identifying opportunities to engage shoppers, influence purchase and drive growth.
• Partner with Sales, Marketing, Category and Insight teams to develop and deliver impactful campaigns.
• Build strong relationships with retailer contacts, agency teams and media providers to unlock growth opportunities.
• Collaborate with the Design team to create effective, retailer-specific assets with clear messaging and calls to action.
• Manage agency partners to ensure high-quality execution, effective delivery and continuous improvement.
• Evaluate campaign effectiveness, shopper engagement, sales performance and ROI, using insights to optimise future activity.
• Manage the shopper marketing budget, ensuring strong return on investment.

• Experience in Shopper Marketing, Customer Marketing or a related commercial FMCG function
• Proven success developing and delivering retailer-specific activation plans
• Experience working with major UK grocery retailers
• Strong understanding of retail media and omnichannel shopper activation
• Excellent stakeholder management and influencing capabilities
• Strong commercial acumen and budget management experience
• Ability to analyse performance data and translate insights into actionable recommendations
• Excellent communication, presentation and storytelling skills
• A proactive mindset with the ability to manage multiple priorities in a fast-paced environment

• A great working environment
• Pension scheme
• Target Bonus
• Refer A Friend Scheme
• Free Sushi or hot food (vegan options available)
• 50% discount in our Branches
• Employee Assistant Programme
• Long Service Awards
• Stream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings
• Life Assurance
• Cycle To Work
• Free on-site parking
• A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox
• Online GP service via Perkbox
• The opportunity to develop your skills within a growing company.