seo specialist in iGaming

VBET operates iGaming projects across multiple markets, including casino, sportsbook, and affiliate website models.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Collect, expand, cluster, and regularly update semantic cores;
• Maintain semantic core quality by removing duplicates and irrelevant queries;
• Map keywords to existing landing pages and identify opportunities for new pages;
• Set up and maintain projects in rank-tracking tools;
• Address SEO abuse-related issues and identify potential risks to project performance;
• Analyze competitors’ website structures, page types, content, and keyword targeting;
• Perform on-page and internal SEO optimization;
• Prepare recommendations for creating, expanding, merging, or updating landing pages;
• Optimize meta tags, headings, content blocks, and internal linking;
• Develop content plans with the Content team;
• Create and manage tasks for content, meta tag, and page structure updates;
• Analyze backlink profiles of own projects and competitors;
• Prepare regular SEO reports with key findings, results, and next steps;
• Check implemented SEO changes and evaluate their impact on project performance;
• Participate in launching new websites and SEO projects.

• 2–4+ Years of hands-on SEO experience;
• Experience in iGaming, gambling, casino, sportsbook, or affiliate projects;
• Experience with commercial websites, preferably in competitive niches;
• Experience with keyword research, clustering, competitor analysis, and on-page SEO;
• Understanding of technical SEO fundamentals and website architecture;
• Experience working with content teams and preparing SEO tasks;
• Basic understanding of link-building and backlink profile analysis;
• Experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Serpstat, SE Ranking, or similar tools;
• Ability to analyze SEO performance and make data-driven recommendations;
• Intermediate or higher English;
• Fluent Ukrainian or Russian;
• Understanding of crawlability, indexing, redirects, canonicalization, site structure, and basic Core Web Vitals;
• Ability to create SEO requirements and content plans based on search demand and competitor analysis;
• Understanding of backlink profiles, referring domains, anchor profiles, and competitor link strategies;
• Ability to summarize SEO results, identify key issues, and provide clear recommendations for further growth;
• Knowledge of casino, sportsbook, and affiliate website models, competitive iGaming SERPs, gambling SEO specifics, GEO characteristics, iGaming content and landing-page requirements, and common gambling SEO risks and restrictions;
• Analytical and data-driven approach to SEO;
• Strong attention to detail;
• Ability to prioritize tasks and work independently;
• Ability to manage several projects and switch between tasks;
• Proactive approach to identifying SEO opportunities and issues;
• Good communication and effective collaboration with Content, Link-Building, and Development teams;
• Nice to have: experience with international GEOs, participation in new website launches, multilingual SEO and hreflang, Jira, Notion, Asana, or similar project-management tools.

• Occasional business trips.