seo specialist in iGaming

Sigma LLC operates a US-focused iGaming site that uses programmatic SEO as its primary growth engine to build a durable organic search asset.

• Build and scale the templated page system for operator reviews, bonus and promo pages, comparisons, best-in-state pages, and trust and legitimacy pages on a structured data layer;
• Partner with the developer on templates, the data layer, and schema implementation;
• Manage indexation by keeping thin and duplicate combinations out of the index, preventing index bloat, and protecting crawl budget;
• Implement structured data, segmented sitemaps, internal linking architecture, and Core Web Vitals improvements;
• Map and prioritize winnable long-tail keywords, including brand modifiers, newer operators, and state-by-operator combinations;
• Drive speed-to-new-entity by launching quality pages for newly launched brands before competitors;
• Optimize templated and editorial pages;
• Collaborate with editors and writers to maintain an AI-assisted, human-led pipeline focused on E-E-A-T and information gain;
• Own leading KPIs, including indexed pages, index health, keyword rankings, and AI-search citations;
• Review Google Search Console weekly and detect and respond to Google algorithm updates;
• Support Digital PR and link-building with data assets and outreach targets;
• Implement GEO and compliance gating for state-by-state operator legality, 21+ and responsible gambling requirements, and banned-state suppression.

• 4+ Years of SEO experience with deep, hands-on technical SEO expertise;
• Proven experience running programmatic or large-scale SEO with thousands of templated pages;
• Strong command of index management, structured data, crawl budget, Core Web Vitals, and site architecture;
• Fluency with Semrush and/or Ahrefs, GA4, Google Search Console, a rank tracker, and a crawler such as Screaming Frog or Sitebulb;
• Comfortable working with spreadsheets, ideally light SQL, and collaborating with developers on a CMS and data layer;
• Solid grasp of E-E-A-T, YMYL standards, and Google's spam and content policies, especially scaled content abuse;
• Familiarity with AI-assisted content workflows and their risks;
• Self-directed and accountable, comfortable owning numbers in a small team with limited resources;
• Experience optimizing content to be cited by AI answer engines such as ChatGPT, Google AI Overviews, and Perplexity;
• Nice to have: iGaming, casino, sports betting, affiliate, or review-site SEO experience, US-market SEO and awareness of US online-gambling regulation, Digital PR or link-building track record, basic front-end HTML/CSS or templating skills.

• Working schedule follows GMT+4;
• A time-tracking system is used on employees' personal devices to record working hours.