EPAM delivers enterprise software products, open source solutions, accelerators, and digital marketing services for leading global brands.
seo specialist for organic traffic
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описание
задачи
- Conduct comprehensive technical SEO/GEO audits to identify improvements in site structure, crawling, and indexing;
- Work with strategists, designers, copywriters, webmasters, developers, project managers, and digital marketing consultants to ensure SEO/GEO best practices are followed;
- Collaborate with development teams to implement SEO/GEO recommendations during replatforming and website updates;
- Monitor website performance, analyze data, and generate reports to identify trends, issues, and optimization opportunities;
- Stay up to date with search engine and LLM algorithms, industry trends, and best practices;
- Provide guidance and training to internal teams on SEO best practices;
- Work in a multi-talented, international squad of digital marketing consultants;
- Work on projects for some of the world's largest brands;
- Work in Agile methodology;
- Educate teammates and clients about organic traffic, brand visibility, SEO, and GEO;
- Conceptualize improvements and recommendations based on qualitative and quantitative data analysis;
- Follow up on SEO recommendation implementation to secure expected results;
- Assure the highest quality of service provided to clients;
- Access courses, materials, and experts to deepen SEO knowledge;
- Learn from experienced SEO professionals on complex projects.
требования
- 4+ Years of experience in a Technical SEO role, preferably in a Digital Agency environment;
- High proficiency in Google Search Console;
- Good understanding of Google Analytics 4;
- Good understanding of user intent, keyword research, and entity research and mapping;
- Good understanding of how Page Rank works;
- Strong understanding of technical SEO aspects affecting crawling, indexing, and rendering;
- Good understanding of SEO competitor analysis;
- Knowledge of content elements and aspects required for detailed content audits;
- Understanding of off-page SEO principles, including site authority, backlink analysis, and digital PR;
- Good understanding of SEO within the wider digital marketing environment;
- Experience with multilingual and multiregional SEO;
- Experience with SEO migrations;
- Comprehension of E-E-A-T and YMYL policies;
- Familiarity with key GEO principles, including extraction pipelines and machine readability;
- Proven experience as a Tech SEO/GEO Specialist or similar role;
- Proven track record of improving organic traffic;
- Experience reporting and interpreting data with Google Search Console, Bing Webmaster Tools, Microsoft Clarity, Google Analytics 4, Google Looker Studio, or similar tools;
- Working proficiency with Ahrefs or SEMrush and Screaming Frog or similar tools;
- Familiarity with HTML, CSS, and basic website development principles;
- Basic understanding of data visualization tools;
- Willingness to learn and improve constantly;
- Creative and analytical mindset, excellent problem-solving skills, hard-working and determined;
- Effective communication skills for cross-functional collaboration and clear SEO recommendations;
- Fluent in English (B2+);
- Proficient with Google and Microsoft Office suite of tools;
- Nice to have: knowledge of Entities, NLP, sentiment, WDF-IDF, topical maps, and content clusters; understanding of Local SEO; extensive knowledge and first-hand experience optimizing for LLMs.
условия
- No conditions specified
навыки
Глобальная компания в сфере digital engineering, product development и технологического консалтинга.
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