seo specialist digital content

Ingersoll Rand is a global industrial technology leader delivering mission-critical products, services and digital experiences for customers across Europe and the wider EMEIA region. Its ITS CSS EMEIA Demand Generation & Digital Experience team drives how its brands are discovered, understood and chosen online through content, web technology and data-driven marketing.

• Define and own the SEO, website content and GEO strategy and roadmap across European / EMEIA brand websites, aligned with commercial and demand generation priorities;
• Lead day-to-day website content governance, page creation and publishing quality in Contentstack, setting standards and best practices for the wider team;
• Drive on-page and technical SEO improvements including metadata, headings, internal linking, structured data and keyword targeting at scale;
• Use Semrush to identify keyword opportunities, monitor visibility, benchmark competitors and prioritize content and optimization work across brands and markets;
• Champion AI SEO / Generative Engine Optimization (GEO) principles, ensuring content is structured, authoritative and easily used by AI-driven search experiences;
• Monitor performance with Semrush, Google Analytics and Google Search Console, translating data into clear recommendations and executive-ready insights for marketing stakeholders;
• Lead website migration, localization, content clean-up and multilingual quality initiatives across EMEIA markets;
• Act as a trusted advisor and subject-matter expert to marketing managers, product, content and web development teams, ensuring a consistent, on-brand and conversion-focused digital experience;
• Mentor and coach junior specialists and agency partners, sharing SEO, GEO and CMS best practices to raise overall team capability;
• Maintain publishing standards, content governance, taxonomy, redirects and link quality across all owned properties;
• Support eCommerce roll out in the EMEIA region.

• 6+ Years of experience in SEO, website content management, digital marketing or web optimization roles, including experience leading initiatives across multiple markets or brands;
• Proven track record of defining SEO strategy and delivering measurable business impact in a B2B or enterprise environment;
• Hands-on experience with an enterprise CMS;
• Advanced working knowledge of Semrush or a comparable SEO platform;
• Proficiency with Google Analytics;
• Experience in SEO & content strategy within e-commerce platforms;
• Experience mentoring or guiding more junior team members and influencing senior stakeholders;
• Strong written and spoken English;
• Nice to have: Contentstack experience, Google Search Console, additional European language.

• Monthly Salary Range: 12,400-20,375 PLN;
• Annual Bonus;
• Private Medical Care;
• Cafeteria / Holiday subsidy;
• Flexible Working Hours;
• Stable working environment focused on long-term cooperation;
• Technical, Professional, and Skills Training;
• International working environment;
• Ownership Works equity program: eligible employees receive a one-time stock award after successfully completing one year of employment;
• Occasional business travel within Europe / EMEIA may be required, typically less than 10%.