senior crm marketing manager in insurance

CLARK is one of Europe’s leading InsurTech companies. It combines modern technology with human expertise to create an “Insurance Companion in Your Pocket” for customers across Europe.

• Take end-to-end responsibility for CRM performance, focusing on business impact such as engagement, conversion, and funnel revenue contribution;
• Develop and continuously improve a scalable CRM strategy across all lifecycle stages;
• Design, implement, and optimize complex, data-driven, multichannel customer journeys across email, push, in-app, and SMS;
• Independently manage and prioritize CRM initiatives based on business cases and performance data;
• Use data to identify funnel growth opportunities and derive concrete actions;
• Plan, execute, and improve a structured testing and optimization strategy, including A/B testing, segmentation, and personalization;
• Contribute to the development of the CRM systems landscape, especially Salesforce Marketing Cloud, including automation, data structures, and scalability;
• Collaborate closely with Marketing, Sales, Data, Tech, and Operations to orchestrate consistent cross-channel customer communication;
• Monitor market trends, particularly in AI and automation, and assess their relevance for CLARK;
• Support the harmonization of CRM systems to establish an efficient and future-proof CRM framework.

• 6+ Years of experience in CRM or lifecycle marketing with a clear focus on business impact, including conversion, revenue, and engagement;
• Ability to independently design and optimize complex, multi-stage customer journeys;
• Extensive practical experience with Salesforce Marketing Cloud, especially implementing automated journeys;
• Understanding of data structures and strong analytical skills for interpreting CRM data and deriving strategic actions;
• Practical experience with AI-supported analysis, implementation, or automation of CRM campaigns;
• Ability to confidently manage multiple priorities and stakeholders in a dynamic environment;
• German at least C1 level;
• Secure English skills.

• 100 % Remote or hybrid work from modern offices in Germany;
• Workation for up to 182 days within a 12-month period from more than 50 countries worldwide, subject to applicable legal, tax, and social security regulations;
• 30 Vacation days plus an additional half day on December 24 and December 31;
• Flexible working hours;
• Two paid Impact Days per year for volunteering or social engagement;
• Development opportunities including hackathons, leadership programs, internal training, and monthly Lunch & Learn sessions;
• Access to internal and external learning and professional development opportunities;
• Quarterly workshops and annual global events;
• Employer contributions to occupational pension plans;
• Employee offers and partner discounts.