Regional marketing manager in cybersecurity

Checkmarx is the leader in agentic application security, delivering enterprise-grade protection while helping organizations lower engineering costs and accelerate development velocity. We are looking for a strategic and execution-focused Senior Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions.

• Own the end-to-end events strategy and calendar across UKI, Netherlands and Nordics, from third-party industry conferences to proprietary roundtables, executive dinners, and webinars
• Pre-event: define target account and invite lists in partnership with sales, shape agenda/speaker input, brief SDRs and sales on outreach cadences, manage budgets, vendors, and booth/sponsorship logistics
• During-event: oversee on-site execution and staffing, manage lead capture and badge-scan systems, host key customers and executives, enable real-time hot-lead handoff to sales
• Post-event: own lead scoring and routing into the MQL/SQL process, drive structured follow-up cadences with sales, report on pipeline attribution and ROI, feed learnings back into the next event's planning
• Represent the company at key cybersecurity and developer-focused events across NEUR
• Own the NEUR regional marketing strategy aligned with global priorities and revenue goals
• Translate global campaigns into regionally relevant event and field programs across UKI, Netherlands and Nordics
• Segment markets and prioritise accounts and events based on ICP, maturity, and opportunity size
• Own regional marketing-sourced pipeline targets aligned to revenue goals, with a focus on target accounts
• Build and execute integrated campaigns (events, digital, content syndication, paid media) that drive consistent top-of-funnel volume
• Maintain clear visibility into pipeline targets and gaps, and clean handoff of MQL to SQL
• Optimise marketing funnel performance using data-driven insights and continuous testing
• Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
• Partner with sales to develop account-specific engagement plans and personalised campaigns
• Support deal acceleration through tailored content, executive engagement, and field programs
• Adapt global AppSec messaging for Northern European audiences with high technical expectations
• Collaborate with product marketing to refine positioning for DevSecOps and security buyers
• Support development of regional case studies, customer advocacy, and thought leadership
• Act as a trusted marketing partner to regional sales leaders on event strategy and execution
• Enable channel and technology partners with co-marketing events and MDF programs
• Align closely with SDR teams to ensure effective lead follow-up and conversion
• Track event and campaign performance, pipeline contribution, and ROI across NEUR
• Provide regular reporting and insights to regional and global stakeholders
• Use data to refine event selection, targeting, messaging, and channel effectiveness

• 5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps
• Proven experience managing regional or field marketing in Northern Europe
• Demonstrated success in driving pipeline and supporting enterprise sales cycles
• Strong knowledge of IT Security
• Expertise in demand generation, ABM, and integrated campaign execution
• Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo)
• Excellent stakeholder management and cross-functional collaboration
• Fluent in English (required)
• Team player mindset with strong execution capabilities and project management skills
• Self Starter and having a can-do approach
• Dynamic, tenacious, high achieving attitude
• Commercial acumen and revenue focus
• Ability to engage technical and security audiences
• Strong communication and influence across matrixed organisations
• Adaptability in a fast-paced SaaS environment
• Будет плюсом: Additional languages are a plus; Experience in high-growth SaaS or cybersecurity vendors; Familiarity with developer ecosystems and tooling; Background in partner/channel marketing

• Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year.