продуктовый маркетолог in proptech

Scout24 operates ImmoScout24, a leading online marketplace that connects home owners, property seekers, and real estate agents across Germany and Austria.

• Design, manage, measure, and continuously optimize online marketing initiatives across email, push, and onsite channels;
• Analyze and improve the marketing funnel by identifying relevant target groups and developing measures for different customer journey stages;
• Use AI tools to develop marketing initiatives faster, improve processes, test solutions, and automate recurring tasks;
• Monitor key KPIs, identify optimization opportunities, and test new approaches to increase engagement, conversion, and product usage;
• Develop the Seeker Journey in the app and search experience together with Product;
• Translate new product features and user needs into relevant product marketing initiatives;
• Develop target-group-specific marketing concepts and implement them independently;
• Connect Product, Marketing, and Business perspectives and independently drive joint initiatives.

• At least two years of relevant professional experience in online marketing, CRM, lifecycle marketing, product marketing, or a comparable digital environment;
• Practical experience with digital marketing channels and understanding of how touchpoints interact throughout the marketing funnel;
• Ability to work with data and KPIs, evaluate marketing performance, and derive concrete next steps;
• Ability to implement concepts, test initiatives, and improve them based on data;
• Clear communication and constructive collaboration with different stakeholders;
• Structured, independent working style with effective prioritization in a dynamic environment;
• Experience using AI tools effectively to improve productivity and solve problems.

• Competitive salary package and bonus;
• 30 Days of vacation per year;
• Hybrid work model with three days of office presence per week;
• Ability to work abroad for 10 days per year, subject to business and team needs;
• Relocation agency support with the visa process and an attractive relocation package;
• ImmoScout24 Plus membership for tenants;
• Monthly learning time, online courses, book challenges, structured feedback, Lunch & Learn events, and individual career paths;
• Family service, childcare support, emergency childcare, and a parent-child room;
• Dogs allowed in the office with prior written approval;
• Subsidy for public transport or Job Bikes;
• Company pension scheme and contribution support;
• Accessible office in central Berlin near the main train station;
• On-site gym, fitness classes, quiet room, rooftop terrace, organic coffee, cafeteria, green electricity, and weekly massage;
• Life Situation Coaching and regular health checks;
• State-of-the-art technical tools and hardware.