Product marketing specialist in CPaaS

Integrations with platforms such as Bitrix24, Pipedrive, Emarsys, Shopify and Customer.io are one of our main ways to reach new customers. You will turn them into clear, attractive offers that bring in customers and generate revenue, working within our marketing team and closely with SEO, content, inbound lead generation, sales and product. You will have a direct role in growing this business area alongside experienced colleagues.

• identify who uses each platform, the communication problems they face and why they would choose Dexatel.
• develop positioning and messaging, and propose packages and promotional offers for priority integrations.
• work with SEO and content on integration pages, use-case articles, competitor comparisons, email campaigns, webinars and launches that attract relevant buyers.
• build app listings, screenshots, demos and review initiatives to increase discovery and installations.
• join customer calls, demo use cases, support proposals and help sales handle objections and close deals.
• create offers and materials with sales and partnerships for CRM agencies, consultants and resellers.
• work with the product team to help customers complete setup, start using integrations and become paying customers.
• identify improvements that could increase adoption or help win deals.

• 1+ years in B2B product marketing, growth marketing or commercial marketing for software products.
• Practical experience creating campaigns and offers that generate leads or sales.
• Understanding of SEO, inbound lead generation and website conversion.
• Confidence speaking with customers, presenting products and supporting sales conversations.
• Comfortable setting up and demoing integrations yourself and explaining their value in simple business language (no coding required).
• Strong writing and analytical skills, and fluent English.
• Будет плюсом: Experience with CRM, e-commerce or marketing automation platforms; Experience marketing apps on marketplaces (e.g. Shopify App Store, Bitrix24 Market); Experience with partner, agency or reseller programs; Background in CPaaS, SMS or customer communications

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