Product marketing specialist

The Product Marketing Center is a center that works on bringing the bank’s products to market, positioning them correctly for target audiences, communicating effectively through digital and traditional channels, and monitoring and optimizing campaign performance.

• Participate in preparing and implementing marketing communication plans for the bank’s products and services.
• Ensure that the bank’s brand and products reach potential target audiences through digital channels (Google Ads, social media advertising, programmatic advertising, email marketing channels) for the bank products assigned to you (cards, loans, campaigns, business, etc.).
• Participate in coordinating marketing projects across traditional channels.
• Monitor the alignment of campaigns and communication activities with business objectives, product strategy, and target audience needs.
• Monitor campaign results using analytical metrics, prepare reports, and implement optimization measures based on the results.
• Coordinate the development of creative concepts, content directions, and communication messages for product launches, campaigns, and other marketing initiatives.
• Work with design, content, SMM, media, product, and sales teams to ensure campaigns are delivered on time and to a high standard.
• Monitor the up-to-date status of the bank’s product pages and provide general oversight of the content development and updating process.
• Monitor marketing trends and new digital tools and prepare proposals for their application.

• Have a higher education degree.
• Have excellent spoken and written Azerbaijani and English language skills.
• Have at least 2 years of work experience in digital marketing.
• Be proficient in Google Ads, Meta Business, Google Analytics, and other digital platforms, and be able to plan, manage, A/B test, and optimize advertising campaigns.
• Have fundamental knowledge of Google Tag Manager.
• Be able to work with WordPress, Strapi, and other CMSs.
• Be proficient in AI tools, office software, and analytical reporting tools.
• Have communication and presentation skills.
• Have analytical thinking skills and the ability to interpret campaign results.
• Have communication, presentation, and teamwork skills.
• Have strategic thinking, problem-solving, and prioritization skills.
• Be able to connect a creative approach with product and business objectives.
• Будет плюсом: Education in economics, marketing, business administration, advertising, or a related field is desirable; strong academic performance is an advantage

• Условий в вакансии нет