Product marketing manager in SaaS

We’re looking for a Product Marketing Manager who can connect customer needs, product capabilities and market opportunities to strengthen our positioning, sharpen our propositions, and accelerate adoption across our portfolio.

• Developing differentiated value propositions and messaging frameworks across products, customer segments and markets.
• Refining ICPs, buyer personas and segmentation using CRM data, customer interviews, win/loss analysis, product usage and competitive intelligence.
• Driving GTM and launch strategies for new products, features and portfolio changes, from audience definition and launch narratives to sales enablement and success metrics.
• Building a structured market/customer feedback loop to identify customer needs, adoption barriers and market opportunities, translating them into actionable recommendations for Product and commercial teams.
• Partnering with RevOps and Commercial Enablement to equip Sales, Account Management and Customer Success with compelling messaging, customer proof and objection handling.
• Contributing evidence and customer data to make pricing, packaging, and commercial proposition decisions.

• Experience in SaaS product marketing, with a track record of developing positioning and executing go-to-market strategies.
• A background in digital technology or software, with the ability to translate complex product capabilities into clear customer value.
• Strong commercial acumen and an understanding of SaaS pricing models, packaging and proposition development.
• Hands-on experience with customer research, win/loss analysis, segmentation and competitive intelligence.
• Confidence using CRM data, product analytics and sales metrics to identify opportunities and measure impact.
• Excellent communication and storytelling skills, with the ability to engage both technical and commercial stakeholders.
• Fluency in English (C2).
• Будет плюсом: Domain knowledge in data privacy, consent, web analytics, martech or data governance; Experience marketing to regulated sectors (e.g. healthcare, finance/banking, energy, public sector); Multi-brand / portfolio positioning experience, incl. umbrella or endorser brand set-ups; Led a pricing and packaging project end to end; DACH and/or Nordic market experience; Knowledge of German, French or a Nordic language; Familiar with competitive-intelligence and conversation-intelligence tools (e.g. Klue/Crayon, Gong)

• You help shape the future growth of the company.
• An interesting mix of internal data, market and customer research.
• Professional development budget, health insurance, and other benefits.
• A positive, informal workplace.