Product marketing manager in mobile games

Get ready to craft joy for millions of players! We're preparing for the exciting global launch of Angry Birds Match, our vibrant match-3 title. We're looking for a hands-on Senior Product Marketing Manager to turn our game roadmap into bright GTM campaigns that boost our reach, engagement, and conversion across the entire marketing funnel.

• Creating end-to-end go-to-market strategies and briefs for exciting feature launches, seasonal events, and brand moments.
• Managing the marketing calendar alongside our product roadmap so every release has a clear plan and owner.
• Partnering with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets.
• Shaping cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media.
• Coordinating with our Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google.
• Keeping our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions.
• Tracking match-3 market trends and measuring campaign performance to share key learnings with the wider game team.

• You bring 8+ years of total gaming marketing experience, with 5+ years focused specifically on mobile product marketing.
• You have a strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel (UA, ASO, and onboarding).
• You know how to run integrated 360 campaigns that stretch beyond performance UA.
• You have experience collaborating with cross-functional game teams, external agencies, and platform partners.
• You're comfortable reading dashboards, working with MMP data, and measuring campaign performance.
• You craft clear briefs, persuasive pitch decks, and engaging updates for stakeholders.
• You're organized and comfortable managing multiple creative projects at once.

• You'll work in a hybrid setup with two to three days at the office per week.