1. Product Marketing & Market Intelligence
Drive go-to-market impact for launches and expansion, from plan to execution.Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.Bring market and customer truth back to Product so we build what actually matters.Work across Product, Marketing, Sales and leadership. You don’t sit in a silo.2. Positioning, Narrative & Thought Leadership
Own positioning: define what Legartis stands for, against which alternatives, for which buyer.Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders).Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos.3. Sales & Customer-Facing Enablement
Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.Translate positioning and research into materials for specific deals, verticals and executive-level conversations.Work directly with Sales and CS to find out what’s missing in the field. Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.What We Want to Achieve Together
In 6 months: a flagship study that gets cited by competitors and customers. Sales armed with materials that actually get used in deals. A clear Legartis position that everyone in the company can repeat in 30 seconds.
In 12 months: Legartis recognized as one of the leading European voices on Legal AI, with a content and enablement engine, you plus the AI tools you direct, that outproduces companies with five times the headcount.
