Product marketing manager in Legal Tech

Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck.

• Drive go-to-market impact for launches and expansion, from plan to execution.
• Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.
• Bring market and customer truth back to Product so we build what actually matters.
• Work across Product, Marketing, Sales and leadership. You don’t sit in a silo.
• Own positioning: define what Legartis stands for, against which alternatives, for which buyer.
• Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders).
• Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.
• Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos.
• Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.
• Translate positioning and research into materials for specific deals, verticals and executive-level conversations.
• Work directly with Sales and CS to find out what’s missing in the field. Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.

• Proven strategist: demonstrated success creating and executing marketing strategies.
• Storyteller: you craft compelling materials about complex AI products for non-technical audiences.
• Clear communicator: exceptional written and verbal communication with a strong visual sensibility.
• Impact-driven: comfortable with experimentation and interpreting both quantitative and qualitative data.
• AI-savvy: crafty with AI tools and automations — you use them daily and keep exploring what's new.
• A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership.
• 4+ years in marketing, product marketing or a comparable strategic role at a SaaS company.
• Fluent German and English, executive-level writing in both.
• Будет плюсом: Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough

• Real editorial ownership over our voice and our position, not a content calendar handed down from someone else.
• A platform to build your own visible profile as a voice in Legal AI.
• Modern office in Leipzig or Berlin, hybrid setup, with regular presence in Zürich and team events such as hiking, dinners and offsites.
• Employee Stock Ownership Plan (ESOP) participation.
• Competitive salary, based on experience and seniority.